Domestic mobile phone shipment rankings for 2023 announced: Honor surpasses OV Xiaomi and takes first place

News on January 25, the latest data report released by IDC shows that China’s smartphone market shipments in 2023 will be approximately 271 million units, a year-on-year decrease of 5.0%, the lowest shipment volume in the past 10 years. Among them, Honor defeated rivals such as OV Xiaomi and won the first place in domestic mobile phones.

Data shows that Apple’s shipments ranked first in the domestic market in the fourth quarter and 2023. Although Apple has been significantly impacted by competing products in the domestic high-end market, and its own product upgrades have been limited, resulting in a loss of appeal, it has still attracted more consumer demand driven by substantial price reductions and promotions through third-party channels.

Although it no longer has a clear advantage over Android flagship products, the overall comprehensive product strength of the iPhone is still one of the best. It's just that the prices of Apple products are not as good as before, and channel delivery price adjustments are getting earlier and earlier.

Honor has the most eye-catching performance among domestic mobile phone brands, ranking first in the domestic Android market in terms of shipments in the fourth quarter and 2023.

IDC said that following the rapid recovery the year before last, Honor in 2023 will still maintain strong momentum in the face of fierce competition in the market. In the market above US$800, relying on the excellent performance of folding screen products, the share has increased significantly.

In the mid-to-low-end market, we closely grasp the needs of offline consumers and create a variety of popular products. The success of its product strategy and improved cooperation with channels helped Honor achieve the second position in total domestic shipments for the year.

IDC pointed out in the report that the price segment of China’s smartphone market will continue to see a K-shaped differentiation trend in 2023. The market share of high-end products priced above US$600 reached 27.4%, a year-on-year increase of 3.7 percentage points; at the same time, the share of the low-end market priced below US$200 recovered to 27.5%, a year-on-year increase of 5.2 percentage points.

While high-end consumers maintain their purchasing power, more mid-range users are beginning to upgrade to flagship products to extend their replacement cycles.

Building a thousand-yuan 5G premium mobile phone, focusing on appearance and ensuring smooth use of the three major application scenarios of social networking, shopping, and short videos, will attract more offline low-end consumers.

The following is the specific ranking:

China’s top five smartphone manufacturers in the fourth quarter of 2023

China in 2023 Top five smartphone manufacturers

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