Genshin Impact: Lost millions of followers, and the official operation fell into crisis overnight

When I woke up, there was a crisis in official operations.

This is also the most serious thing about Genshin Impact this year - official accounts on various platforms continue to lose followers after the 4.4 preview.

There is no doubt that the pace this time is really big, not only because of the inexplicable negative comments due to the entanglement of the three draws, but also because the official still chooses to deal with it silently , saying nothing and letting the players make noise.

So, we see that a certain website, Tieba forum, dy, WB, Xiaohongshu and other major communities are basically criticizing. With the d sound being the most popular, as of the 22nd, it had lost more than 8.6 million followers from its nearly 10 million official posts, with an average of 20,000 followers lost every half an hour, unparalleled.

If nothing else, these are all popular fans. Even a new hot video related to Genshin Impact on the platform can only reach a few hundred thousand views in the near future.

The attention base has been greatly lost, and the situation is not good. Operations require costs, and word-of-mouth requires management. If other games encounter such a crisis situation, they should quickly remedy the situation and apologize.

#After all, we have a big family and a big business, so we have to do something for word of mouth.

The King of Glory has encountered a corresponding crisis situation. A few months ago, the King of Glory was scolded all over the Internet because of the Yao Dian Collection skin incident. Douyin lost hundreds of thousands of followers. At the same time, Dawn Heroes exploded overnight. Fire, a large number of King players quit the pit and joined Dawn, but King would show their mistakes and directly control public opinion and give away skins. A certain official account of King has gained followers and returned.

But there seems to be no pressure from Genshin Impact. Not only did they not reply, they were also thinking about when the next linkage would be. According to some netizens, because the forward-looking announcement The "PS5 Genshin Impact Starter Kit" I distributed was a great success, and I sold it out within a day. Sony was naturally smiling. Genshin Impact should also have made a huge profit, so I didn't feel the pressure of losing followers at all. .

Even if one trades off and the other trades off, if players can clear the level, mhy can’t buy fans? There are still many ways to remedy and block environmental public opinion. Of course, this is just a personal opinion.

According to the old style, Genshin Impact must be silent to deal with the current criticism. Although judging from the current trend, the rhythm of losing fans of a certain sound is quite large, but if it does not appear Due to the black swan incident, the Genshin Impact comment areas on some social platforms have basically deleted comments and locked keywords, and the purity and concentration will pick up.

In fact, the praise rate of Genshin Impact on a certain website is increasing. This has been analyzed by the column early. The "follower loss" incident of Douyin will not happen. Directly hitting the base of Genshin Impact, the game’s new attraction is very strong, Genshin Impact has no shortage of traffic, and the official has enough confidence to deal with it silently.

So we see, who is anxious?

Oh, I am still a player who cares deeply about the game.

But one thing I have to say is that Genshin Impact’s operating attitude and traffic control methods are directly exposed to game players.

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