Apple’s price cuts in China make it difficult for it to compete with domestic mobile phones, and sales of iPhones with reduced prices have lost their appeal.

News on January 20th, iPhone is no longer popular in China, and the price is getting cheaper and cheaper. Why is this?

On January 15th, news of Apple’s price cuts hit Weibo hot searches. The iPhone 15 series rarely saw a price cut of several hundred yuan (with a maximum discount of 500 yuan). This sent a signal that Apple is continuing to cut prices through continuous price cuts. , allowing more Chinese people to pay the bill, but the reality is not optimistic.

As early as the "Double 11" period in 2023, the newly released iPhone 15 saw significant price cuts on multiple e-commerce platforms, with some models even dropping by more than a thousand yuan.

It is generally believed that the frequent quality problems of the iPhone 15 series and the more expensive pricing than in previous years are inconsistent with user expectations, which has led to a price plunge and the official had to cut prices for promotions.

When asked about the sales of iPhone 15, many store employees said that the number of people visiting the store recently was similar to usual, and there was no increase in purchases due to discounts. Some of the urgent consumer demand has been released during the "Double 11", leaving a more wait-and-see mood.

"In comparison, most people will buy iPhone 15 in 2023, but the overall sales volume is not as good as 14." A store clerk said.

Why does this happen? Relevant experts said that from the perspective of the overall environment, due to the slowdown in economic growth, people’s consumption concepts have also begun to change. The replacement cycle continues to lengthen, and Apple will not get rid of it. This dilemma.

More importantly, Apple mobile phones have stepped down from the status quo that they used to represent. Domestic mobile phones are getting better and better, and many functions, designs, and photography are significantly ahead of Apple. These are all core factors.

In addition, experts also said that Huawei’s ecological effects are spreading. For example, some users consider buying Huawei mobile phones after test driving the Wenjie car. Because the Huawei ecosystem is connected. You can control the car with your mobile phone, something similar will happen with Xiaomi in the future.

Many foreign investment banks have lowered their ratings for Apple because they have observed that iPhone sales in the Chinese market have begun to show weakness.

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