NetEase denies rumors of large-scale layoffs, calling it normal business adjustments and personnel movements

According to news from this site on January 19, according to the Financial Associated Press, NetEase insiders responded to news such as "NetEase will start large-scale layoffs in January": News This is not true. This is due to the company’s normal business adjustments and personnel turnover, and the company continues to recruit high-quality talents.

NetEase revealed that in order to promote healthy business development, it has recently integrated internal resources to strengthen the development of its media business. In the future, NetEase Media will continue to increase investment in the content track, while exploring the application of new technologies such as AIGC and Metaverse to provide more technical support for content creation.

According to Jiemian News "Power Plant" reported earlier today, NetEase has been laying off employees in multiple businesses since December. The hardest hit area is NetEase Media, and the game department is also involved.

This site learned from reports that NetEase Media’s large-scale layoffs mainly started in January, involving NetEase News, NetEase Cultural Creativity, NetEase Open Class and other product lines, including content , marketing, sales, product and other positions. The report mentioned that the proportion of layoffs in various businesses and departments is not consistent, with insiders saying that it is "between 10% and 50%."

Multiple people familiar with the matter revealed that NetEase Media has given an “N 1” compensation package, and laid-off employees will also receive year-end bonuses and 13% salary. A resigned employee revealed that the layoffs began in December, and the layoffs involved not only ordinary employees at the executive level, but also management staff, but there was a time sequence.

NetEase’s other businesses also began laying off employees at the beginning of the year. Among them, the layoffs in the

game business are mainly targeted at product, operation, marketing and other positions, and the compensation plan is "N 3" . In addition, some project teams have provided employees with two options: layoffs and job transfers, but the latter are mostly for out-of-town positions and there is not much space.

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