"2024, just do it!" Zhang Yong, CEO of Nezha Automobile, released the "Operation Work Report"

DoNews reported on January 19 that on January 19, the 2024 Nezha Automobile Value Chain Conference with the theme of "United Willing, Tengshi Hai" was held at its global headquarters, opening a new decade and a new era with full of useful information. journey. Fang Yunzhou, founder and chairman of Nezha Automobile, Zhang Yong, co-founder and CEO of Nezha Automobile, and more than 900 guests including user representatives, shareholders, industry figures, and value chain partners gathered together to summarize the company's innovation process and look forward to new trends and discuss new developments. This is also the first value chain conference for Nezha Automobile to have overseas partners. It is a global value chain conference in the true sense.

Three major persistences empower Nezha Automobile to achieve high-quality development

For Nezha Automobile, 2024 is the year The company is in its 10th year. In the past 10 years, the global automobile industry has been in a period of change, with the survival of the fittest among car companies, and major changes in the industrial chain and value chain. In a complex market environment, an enterprise's strategic focus is particularly important. Fang Yunzhou said: "In the past 10 years, Nezha Automobile has fearlessly moved forward bravely. It has not only completed the accumulation from 0 to 1, but also achieved a leap from 1 to 100. In this process, it adheres to user-centered, Adhering to independent technological innovation, maintaining a fighting spirit and an enterprising spirit of constant self-improvement are the driving force behind Nezha Automobile's steady and long-term development."

##Nezha Automobile The three insistences represent its value innovation that always focuses on user needs, and also embody its strategic determination to deeply explore the new energy vehicle track. Based on the superposition and empowerment of the three insistences, Nezha Automobile finally formed the core capabilities and resource reserves that can transcend the cycle. In this regard, Zhang Yong explained the new 2024 strategy at the Value Chain Conference, focusing on "new, stable, and winning". With a new team and new pace, he will embrace new media, move steadily, and achieve the goals of users and partners. , shareholders, dealers, and brands, a win-win situation in all aspects. The new 2024 strategy highlights the "global strategy", strengthens the "technical Nezha", clarifies the "tactical implementation", and anchors the sales target of 300,000 vehicles in 2024 (200,000 domestic vehicles, 100,000 overseas vehicles), and plans Create a clear route.

At the conference, Nezha Automobile also clarified its future development route: In 2024, Nezha Automobile will continue to create differentiated products in terms of new product creation. In order to maximize the competitive advantages of new smart electric vehicles, it has intensively launched a number of new models, including Nezha L, the first SUV on the Shanhai platform, a blockbuster new crossover model, plus 6 global models, and accelerated product iteration and upgrade; in terms of brand sharpening , will fully embrace new media, change communication methods, and connect more closely with users; in terms of channel expansion, it will cover 60 countries and regions around the world, and will unswervingly operate the products and services of the Yunhe/Shanhai platform through separate networks, with direct sales As a special team and pioneer, the store assists 550 domestic channels in lean operations and expands overseas sales and service outlets to 300. In addition, it also released domestic and overseas management policies, as well as strategies and execution outlines for service improvement/dealer support.

The new energy vehicle track has long slopes and thick snow. Nezha Automobile maintains confidence in development and does not forget its original intention

Currently , the global automobile industry is undergoing profound changes. Domestic intelligent connected cars are showing strong development momentum and key technologies continue to make breakthroughs. At the conference, Fang Yunzhou explained the three stages of new energy vehicle development and pointed out: in the first stage, from 2014 to 2025, new energy vehicles have entered the information network and intelligent stage, and the industry's innovation capabilities have achieved a historic breakthrough; The second stage, from 2020 to 2030, is the integration stage of energy and connected intelligence; the third stage, from 2030 to 2050, is the ecological evolution stage of connected intelligence and social transportation. Based on the empowerment of the above three tracks, new energy vehicles will become a digital mobile terminal and the largest Internet of Things platform, which will form a new industrial upgrade and improvement of core competitiveness, forming a new round of technological revolution. By then, product forms, usage methods, business models and the entire industry chain will be reconstructed.

In the next 20 or even 30 years, while new energy vehicles will follow cyclical development, many new tracks will be born with huge market accommodation space and development possibilities. These new tracks together constitute the "new energy vehicles" The development pattern of "long slopes and thick snow", and Nezha Automobile has the ability to go through the cycle. With food in hand and no panic in mind, it will continue to move forward. In 2023 alone, Nezha Auto broke nearly 40 industry records, with cumulative sales of nearly 400,000 units. It won its first overseas battle and ranked first among new players in overseas sales, with a year-on-year increase of 567%. Its overseas territory covers ASEAN, South America and In the Middle East market, Nezha GT ranks first in sports car sales in the domestic market for seven consecutive months. In terms of technology, Haozhi Technology Brand 2.0, Shanhai Platform 2.0, and Yunhe Platform have been released one after another, which strongly supports the product's continued technological leadership and rapid iteration. At the same time, Nezha Automobile has also built a core parts industry chain of independent research and development and independent manufacturing, opening up a new system of cooperation. These will become a strong support for its active embrace of technological innovation and accelerate its transformation from "China's Nezha" to "the world's NETA".

In 2024, Nezha Automobile will continue to insist on "deeply cultivating ASEAN and landing in the EU", expanding its global sales network to cover 60 countries and regions, and setting up 300 overseas sales offices Service outlets will reach the overseas sales target of 100,000 units, and plan to build factories in Southeast Asia, the Middle East and North Africa, Europe, the Americas and other regions to implement localized manufacturing and drive the electrification and intelligent development of the global industrial chain.

In the next 10 years, Nezha Automobile will take "cooperation, friendship, and win-win" as its theme, with excellent technical strength and strong products. With the support of the lineup, we will build an interconnected automotive industry value chain with a more open, inclusive, and innovative attitude, and work together to create a new era of development for China's new energy automotive industry.

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