NetEase Yaotai recognized Yuan Yuzhou and ranked first in the "2023 Yuan Yuzhou City Innovative Enterprises TOP30"

Recently, the WMDC2023 First Metaverse Developer Conference, guided by the Shanghai Economic and Information Commission and the Shanghai Huangpu District People’s Government, was successfully held in Shanghai. At the opening ceremony of the conference, the "2023 Metaverse Urban Innovation Top 30 Enterprises" list was released. Among them, NetEase Yaotai stood out for its technological innovation capabilities and scene innovative applications in the Metaverse field and successfully made the list.

This 2023 Yuanverse City Innovation Enterprise Selection aims to promote the process of Yuanuniverse industry moving from virtuality to reality, help outstanding enterprises be seen by more people, and inspire more people. Many people find the correct route to the Metaverse. The selection event lasted for 2 months and was oriented to multiple Yuanverse application scenarios such as urban management, transportation, cultural tourism, commercial operations, and power energy, based on the representativeness of solutions, technological innovation, customer demand matching, and quantifiable value. Comprehensive evaluation of the enterprise's innovation capabilities. NetEase Yaotai was successfully selected with its innovative application scenario in the field of cultural tourism - "Yuanyuzhou", demonstrating to all walks of life the infinite possibilities of Yuanzhou city implementation and cultural tourism scene innovation.

Laojunshan Metaverse Scene in Yuanyu Universe

As a native digital product of Henan cultural tourism jointly created by NetEase Yaotai and the Henan Provincial Department of Culture and Tourism In the new world, Yuan Yuzhou has realized the deep integration of digital technologies such as three-dimensional physical space, virtual reality and game engines with Henan cultural tourism. By recreating Henan’s cultural tourism landscape and historical scenes in the metaverse space, a new experience space and display platform for Henan’s rich cultural tourism resources are created across space and time. With the help of computers, mobile phones and VR glasses, people around the world can log in to Yuanyu Universe anytime and anywhere, and travel to Laojun Mountain, Shaolin Temple, the Hometown of the Yellow Emperor, Wuhou Temple and other places in Henan in an experiential, interactive, gameable and immersive way. IP attractions, you can fully experience the beautiful scenery of Henan Province and the rich culture of the Central Plains.

The virtual scene restored by Yuzhou Yuan Dynasty - the night view of Tokyo City in the Song Dynasty

As a new model and new product for the development of tourism under the digital economy, cultural tourism The digital products, services and experiences provided by Yuanverse can not only enrich cultural tourism consumption choices, but also provide examples and motivation for the digital transformation of the real economy. The implementation of Yuan Yuzhou has injected new vitality into the development of Yuan Yuzhou industry in Henan Province, and has also built a new business format for the transformation and upgrading of Henan cultural tourism. It will help Henan cultural tourism realize the conversion of traffic from online to offline, and from virtual to reality. The goal is to comprehensively innovate the online industry ecology, product supply, participation models, experience forms and communication methods, which has driving significance.

This selection is not only an affirmation of NetEase Yaotai scene innovative application and landing service experience, but also a full recognition of the innovative practice of digital technology in promoting the integrated development of culture and tourism. In the future, NetEase Yaotai will continue to deepen the development of innovative cultural tourism industry, meet the different needs of users for cultural tourism scenes, create more typical scene application demonstrations of the multiverse, and promote the in-depth integration of "cultural tourism metaverse" and "technological scenes". Accelerate the scenario-based application and industry implementation of the Metaverse in multiple industries and fields, promote industry innovation and industrial upgrading with the Metaverse space practice, and help the digital economy flourish.

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