Resolutely not to participate in price wars, Ji Krypton strives to sell 230,000 vehicles in 2024

On January 19, Sun Shaojun had a telephone conversation with Lin Jinwen, vice president of JiKrypton. Lin Jinwen revealed three key information about the future of the JiKrypton brand.

Lin Jinwen said that Jikrypton will not follow up on the price war. He pointed out that Jikrypton has fully considered the market environment and core competitive factors and has made configuration and price adjustments for its main sales models 007, 001, 009 and X. Among them, the 2024 Ji Krypton X was launched on January 10, bringing the price of the entire brand back to the range of more than 200,000. The purpose of this strategy is to stabilize prices and protect user rights, and will become a key focus in 2024.

Secondly, regarding the order situation of Ji Krypton 007, Lin Jinwen revealed that as of January 17, the order book has exceeded 10,000 units, and it is expected to exceed 25,000 units by the end of this month vehicle. Although due to production capacity constraints, delivery volume this month is expected to be around 5,000-6,000 units, production capacity will increase rapidly. Lin Jinwen believes that Ji Krypton 007’s pricing strategy has put tremendous pressure on competing products, causing them to have to cut prices in response. As for Tesla's price reduction, he believes that it is good for Jikrypton 007, because the price reduction does not meet user expectations, making more customers who originally waited and watched choose Jikrypton 007. He also revealed a small goal, that is, the sales volume of a single model Ji Krypton 007 this year will exceed the Tesla Model 3.

## Regarding the sales plan for 2024, Lin Jinwen said that Jikrypton’s goal is to sell 230,000 vehicles annually and become the number one pure electric brand in China in terms of sales, surpassing Weilai and Xiaomi. Peng. According to recent insurance ranking data, Jikrypton has become the sales champion in the market segment. In order to achieve this goal, Jikrypton 001 has been unveiled at the Ministry of Industry and Information Technology, and size and power information have also been announced.

Generally speaking, Ji Krypton will adopt a steady strategy in future market competition, focusing on brand value and customer experience.

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