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Alipay ushered in a new logo design in 4 years: canceling the outer frame and text, using a three-dimensional natural light effect

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2024-01-19 12:48:20559browse

According to news from this site on January 19, Alipay today announced a new logo upgrade. Focusing on the three core concepts of "openness, technology, and warmth", removed the outer frame and text , and let the word "support" mark the logo. More open and prominent.

支付宝时隔 4 年 Logo 再次换新:砍掉外框和文字,引入立体自然光

The new Logo also introduces three-dimensional natural light to increase transparency and flow. The attached picture of this website is as follows:

支付宝时隔 4 年 Logo 再次换新:砍掉外框和文字,引入立体自然光
##▲ Alipay’s new logo
Alipay App has now adopted the new logo, and added “

五福节" sign.

支付宝时隔 4 年 Logo 再次换新:砍掉外框和文字,引入立体自然光

This site found that This is the first time Alipay has changed its logo after 4 years. . At the first Alipay Partner Conference in 2020, Alipay officially announced that it would adjust the light blue background of the old logo to a more vivid bright blue.

支付宝时隔 4 年 Logo 再次换新:砍掉外框和文字,引入立体自然光
##▲ Alipay 2020 version Logo

支付宝时隔 4 年 Logo 再次换新:砍掉外框和文字,引入立体自然光
▲ Alipay earlier version Logo

支付宝时隔 4 年 Logo 再次换新:砍掉外框和文字,引入立体自然光
▲ Alipay Logo change history

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