At two o’clock in the morning on January 18, 2024, Samsung officially released the annual flagship product of the Galaxy S series of mobile phones-Galaxy S24 series of mobile phones. Unlike when it released the S23 series early last year, Samsung did not release a new laptop product at the press conference this year - after all, the Samsung Galaxy book 4 was already released at CES 2024, which ended some time ago. Despite this, after the entire press conference, Xiao Lei felt that the S24 series mobile phone hardware was not actually the core of the press conference. The AI that Samsung mentioned many times at CES 2024 is the worthy protagonist of this conference.
Image processing is the specialty of Samsung S24 series AI. From zoom shooting post-processing, AI has penetrated into the entire process of S24 series cameras: NPU enhancement technology allows S24 Ultra to take zoom photos with more details, AI The supported Super HDR can output films in a shorter time, and the generative image editor also supports AI generation technologies such as image elimination and rearrangement.
It is no exaggeration to say that AI is the real competitiveness of the S24 series, and the flagship configuration is just a carrier of AI.
But this brings up another problem: Comprehensive embrace of AI has become the "consensus" of all mobile phone brands except iPhone, from Google to vivo, almost all brands They all integrate AI into their products. Putting its focus on AI means that Samsung needs to compete with comparable opponents on a new battlefield. This is not good news for Samsung, whose main advantage is the hardware supply chain.
AI large models have become the new focus, and the mobile phone industry will be reshuffled in 2024
At CES 2024, Qualcomm President and CEO Anmon held a fireside chat with Fox News reporter Liz Claman. Anmon shared how AI will profoundly affect the way people interact with terminals, and focused on exploring and demonstrating Qualcomm's role in promoting AI to bring changes in user experience in fields such as mobile phones, PCs and automobiles.
First of all, AI technology has greatly improved the performance and intelligence level of smartphones. Cameras optimized with AI algorithms can automatically adjust parameters under various lighting conditions to capture higher-quality photos and videos. In addition, AI also makes voice assistants more intelligent, able to understand user instructions more accurately and provide personalized services. These advances not only attract technology enthusiasts, but also allow ordinary consumers to experience the convenience brought by AI.
Image source: Samsung
Secondly, the introduction of AI technology has intensified market competition. Traditional smartphone giants such as Apple and Samsung are facing challenges from emerging brands such as Huawei and Xiaomi. In the new battlefield of AI, even if a brand does not have an advantage in hardware, it can bring richer AI scenarios through software innovation, and market share has begun to be redistributed. Furthermore, AI technology also promotes new application scenarios for smartphones. This kind of innovation not only enhances the attractiveness of smartphones, but also provides new growth points for smartphone manufacturers.
This change makes the competition between smartphones no longer a simple hardware comparison, but a competition of AI functions at the software level. On the one hand, this change has smoothed out the hardware advantages of traditional flagship brands such as Samsung. On the other hand, it has also given domestic mobile phone brands an opportunity to overtake, allowing everyone to compete again on a new starting line.
The above is the detailed content of Can Samsung S24's AI function possibly shake the iPhone's status?. For more information, please follow other related articles on the PHP Chinese website!

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