Lamborghini electric vehicle sales will exceed 10,000 units in 2023, accelerating the advancement of electrification strategy

Lamborghini ushered in a historic moment in 2023, with sales exceeding the 10,000 mark for the first time. Chairman and CEO Stephan Winkelmann said that this achievement makes them very proud and fully proves that Lamborghini Strong competitiveness in the global market.

It is understood that Lamborghini delivered 10,112 supercars and SUVs globally last year, a significant increase from 9,200 units in 2022. Among them, Europe, the Middle East and Africa became the main driving force for Lamborghini's sales growth, with deliveries increasing by 14% to nearly 4,000 vehicles. Sales in the Americas region also increased by 9%, with 3,465 vehicles delivered. Although the growth rate in the Asia-Pacific region was relatively small, only 4%, it still contributed 2,660 deliveries.

Lamborghini’s old rival Ferrari has not yet announced its delivery data for 2023, which makes the market very concerned about the competition between the two parties. However, Lamborghini has clearly formulated an electrification strategy and plans to launch a number of hybrid models this year to adapt to the green development trend of the global automobile market. This move demonstrates Lamborghini's commitment to environmental protection and sustainable development and will also give it an advantage over the competition. At the same time, whether Ferrari will make a similar move and how the competition between the two companies will develop has become the focus of attention in the industry.

It is understood that Lamborghini plans to launch a hybrid version of the Urus crossover SUV and a new car to replace the Huracan model. The successor to the new Huracan is expected to arrive in late 2024 and will feature a plug-in hybrid powertrain. There is no conclusion yet as to whether the new car will still be equipped with a naturally aspirated V10 engine or change to a V8 engine. In addition, Lamborghini also plans to launch a pure electric version of Urus around 2029 to further expand its electrified product lineup.

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