Huawei launches new sub-brand 'Xingyao' to create cost-effective mobile phones

News on January 17, according to domestic media reports, Huawei mobile phones are preparing for a new big move, which is its own new sub-brand.

Judging from the trademark application, a new sub-brand "Xingyao" has been launched. It is said that it will be the same as the early days of Honor, focusing on online, taking the cost-effective route, and targeting the price range of around 1500-3500.

If this is the case, then this is definitely not good news for other manufacturers.

With the release of the Mate 60 series in 2023, Huawei mobile phones then began a full-scale counterattack, which caused Apple's performance in the Chinese market to begin to decline, and this was just the beginning.

The top five manufacturers in terms of global smartphone sales in 2023 are Apple, Samsung, Xiaomi, OPPO and Transsion.

Apple mobile phone shipments were 234.6 million units, accounting for more than 20% of the market; Samsung shipped 226.6 million units, with a market share of 19.4%; Xiaomi ranked third in global shipments, with shipments Reaching 145.9 million units, accounting for 12.5% ​​of the market; OPPO and Transsion shipped 100 million units and 94.9 million units respectively, accounting for 8.8% and 8.1% of the market respectively.

If Huawei's sub-brand debuts next and focuses on cost-effectiveness, then Huawei mobile phones will soon be able to return to the top three in the world.

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