Apple sets a new record, surpassing Samsung to become the global mobile phone market leader

News on January 16, today, the latest report released by market research organization IDC shows that in 2023, Apple will surpass Samsung for the first time in history and become the number one in the global smartphone market.

The report shows that due to the impact of macroeconomic challenges and increased inventories at the beginning of the year, global smartphone shipments will be 1.17 billion units in 2023, a year-on-year decrease of 3.2%, setting the lowest shipment volume in 10 years.

Among them, Apple is not only the only manufacturer among the top three that achieves positive growth every year, but also takes the first place in the year for the first time in history. This is also This means that for the first time since 2010, a company other than Samsung ranks first.

The vice president of IDC's global mobile and consumer device tracking department said that the decline in Samsung's shipments is certainly due to Apple's competition on the one hand, and on the other hand, the entire Android market is diversifying.

It also said that Huawei is back and is rapidly making progress in the Chinese market. Brands such as OnePlus, Honor, and Google are launching highly competitive devices at low prices in the high-end market.

The top 5 smartphone market shares in 2023 are: Apple, Samsung, Xiaomi, OPPO, and Transsion.

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