IDC report: Apple is expected to become the smartphone sales champion in 2023, surpassing Samsung

Thanks to netizen SNOS Snow for submitting the clue! According to news on January 16, according to the latest report released by market research organization IDC, global smartphone shipments in 2023 will be 1.17 billion units, a year-on-year decrease of 3.2%.

The report believes that 2023 will be mainly affected by macroeconomic challenges and increased inventories at the beginning of the year, setting the lowest shipment volume in 10 years. However, global smartphone shipments in the fourth quarter of 2023 were 326.1 million units, a year-on-year increase of 8.5%, higher than the expected growth of 7.3%. Nabila Popal, research director of IDC’s global tracking team, said:

Android manufacturers such as Transsion and Xiaomi have achieved rapid growth in emerging markets in the second half of 2023. Strong growth, but the biggest winner is clearly Apple. Apple is not only the only manufacturer among the top three to achieve positive growth every year, but it also takes over the annual No. 1 spot for the first time in history. This marks the first time since 2010 that a company other than Samsung has captured the title. Got the top spot. Apple's continued success and resilience can be largely attributed to the growing trend of high-end devices, which now account for more than 20% of the market, driven by aggressive trade-in offers and interest-free financing programs.

Ryan Reith, vice president of IDC's Global Mobile and Consumer Device Tracking Division, said: The decline in Samsung's shipments is certainly due to Apple's competition on the one hand, and on the other hand, the entire Android market is diversifying. Huawei is back and rapidly making headway in the Chinese market, with brands like OnePlus, Honor, Google and others launching highly competitive devices at low price points in the premium segment. There is also growing discussion around foldable phones and artificial intelligence capabilities in smartphones. Overall, it's going to be a very interesting time in the smartphone space. Attached are the report data as follows: Top 5 global smartphone shipments in the fourth quarter of 2023: ##xiaomi40.712.5%33.211.0%22.7%## ChuanyinvivoOthersTOTAL Global smartphone shipments TOP5 in 2023:

Company	Year 2023 Shipments in the fourth quarter	Market share in the fourth quarter of 2023	Shipments in the fourth quarter of 2022	2022 Market share in the fourth quarter	Year-on-year growth
Apple	80.5	24.7%	72.1	24.0%	11.6%
Samsung	53.0	16.3%	59.5	19.8%	-10.9%
28.2	8.6%	16.7	5.6%	68.6%
24.1	7.4%	22.9	7.6%	5.1%
99.5	30.5%	96.1	32.0%	3.5%
326.1	100.0%	300.6	100.0%	8.5%

Company苹果##SamsungxiaomiOPPO Chuanyin Others1,166.9100.0%1,205.9100.0%-3.2%

Released in 2023 Shipment volume	Market share in 2023	Shipment volume in 2022	Market share in 2022	Year-on-year growth
234.6	20.1%	226.3	18.8%	3.7%
226.6	19.4%	262.2	21.7%	-13.6%
145.9	12.5%	153.2	12.7 %	-4.7%
103.1	8.8%	114.4	9.5%	-9.9%
94.9	8.1%	72.6	6.0%	30.8%
361.8	31.0%	377.2	31.3%	-4.1%	##TOTAL

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