Ubisoft+ subscription service attracts millions of users, 10% of subscribers are new to Ubisoft games

IT House news on January 16th, Ubisoft announced today that it will adjust the Ubisoft Multi-Access and PC Access services. The reorganization will be named Ubisoft Premium, with a monthly fee of US$17.99 (IT House Note: Currently approx. 129 yuan), available on PC, Xbox and Luna.

The Ubisoft Classics service, which has been previously provided to PlayStation Plus Extra and Premium subscribers, is officially launched on PC for $7.99 per month (currently about 57 yuan) , Provides selected games such as "Far Cry 6" and "Rainbow Six: Siege".

Ubisoft has attracted millions of subscribers since launching its subscription service in September 2019, said Philippe Tremblay, director of subscriptions at Ubisoft. ##Total game time exceeds 500 million hours. He claims 10% of subscribers have never played a Ubisoft game before, and that the service will hit its peak in October 2023.

Tremblay reiterated that Ubisoft will continue to provide players with multiple ways to play. He emphasized not forcing users to choose a specific path, but instead focusing on player preferences. He noted that Ubisoft offers both a purchase option and a subscription service, and said he's seeing some buyers choosing to subscribe now, but both options are valid.

"One thing we have seen is that gamers are gradually getting used to owning their own games, just like buying DVDs." He further pointed out, "However, consumers need to gradually accept the shift from buying to Renting, especially in the gaming space, is likely to be a relatively slow transition."

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