Domestic mobile phone rookie: Transsion ranks fourth in global shipments, and profits are expected to more than double in 2023

According to news on January 16, research organization Canalys recently announced the global mobile phone market data for the fourth quarter of 2023. The overall market grew by 8%, reaching 320 million units, finally ending seven consecutive quarters of decline.

Apple performed strongly in this quarter, leading the world with 24% market share and far ahead of Samsung in shipments.

Xiaomi ranked third, with a year-on-year growth of more than 20% in the fourth quarter.

It is worth noting that a hidden domestic boss appeared in the fourth place - Transsion.

This is a domestic mobile phone brand that specializes in overseas markets. The company's full name is "Shenzhen Transsion Holdings Co., Ltd.". It focuses on overseas markets such as India. It is known as "Africa's No. 1 Brother" and has a strong position in the local market. Far more than Xiaomi, Apple, etc.

It owns mobile phone brands TECNO, itel and Infinix, digital accessories brand Oraimo, home appliance brand Syinix and after-sales service brand Carlcare. Its main highlights are large batteries, long battery life and replica flagship appearance.

Data shows that Transsion captured 9% of the global share in the fourth quarter of 2023, surpassing the two OV brothers and becoming the fourth in the world for the first time and the second among domestic brands.

According to the performance forecast released by Transsion Holdings last month, it is expected to achieve operating income of approximately 62.122 billion yuan in 2023, an increase of approximately 15.526 billion yuan over the same period last year. Around 33.32%.

It is expected that the net profit attributable to the owners of the parent company in 2023 will be about 5.493 billion yuan, an increase of about 3.009 billion yuan over the same period last year, and a year-on-year increase of about 121.15%.

The main reason for the change in performance is that the company continues to explore emerging markets and promote product upgrades, resulting in an increase in overall shipments and sales revenue.

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