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Xiaomi Motors is looking for dealers in 17 cities across the country, and its self-operated and dealer model delivery centers adopt both

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2024-01-16 20:45:051204browse
小米汽车向全国 17 城招募经销商,交付中心采取自营、经销商模式

Xiaomi automobile sales, delivery and service channels will adopt the "1 N" model, giving priority to covering domestic leading markets and deploying nationwide in batches.
Four days after Xiaomi Motors held a technology conference, new news came out about its store construction.
On January 2, Xiaomi Auto’s public account announced that its sales, delivery and service channels will adopt the "1 N" model, giving priority to covering domestic leading markets and deploying it nationwide in batches.
Specifically, \"1\" represents Xiaomi Auto's self-built and self-operated delivery center. In addition to undertaking the delivery function, it also provides sales, after-sales service and other services.
\"N\" represents dealers, user services, etc. It is reported that Xiaomi Motors has cooperated with hundreds of car dealership groups and regional dealers to build an integrated car sales and service store that will receive "agent sales and authorized services", and plans to launch car business in batches at Xiaomi Homes across the country.
Currently, Xiaomi Motors has opened recruitment for integrated sales and service stores in 17 cities across the country, requiring partners to be among the top 100 auto dealer groups in the country or strong regional merchants.
After successful joining, the sales and service integrated store will have the right to sell Xiaomi cars as an agent and provide after-sales services to customers. Among them, after-sales services include machine repair, sheet metal, painting, etc., but do not include vehicle resale and vehicle delivery functions.
The site conditions recommended by Xiaomi Auto are more than 3,000 square meters, the street width is not less than 26 meters, the exhibition hall height is not less than 6 meters, and it has Category II and above maintenance qualifications.
Just a few days ago, Lei Jun, executive director, founder, chairman and CEO of Xiaomi Group, hosted a Xiaomi Automobile technology conference, revealing the motor, battery, large die-casting, smart driving, and smart cockpit of Xiaomi Automobile’s first product SU7 technology, but the price has not been announced. This time Xiaomi Motors is openly recruiting dealers, which means that Xiaomi Motors is preparing for product launch.
In addition to Xiaomi Motors, which is new to the new energy vehicle market, old players who have been working here for many years also plan to strengthen store construction.
36 Krypton once reported that Huawei is building independent Hongmeng Zhixing stores for smart car selection. It is expected that the number of new Hongmeng Zhixing stores built by Huawei will reach about 800 in 2024 and hit 1,000 in 2025. Currently, Huawei is opening franchise user centers to 78 cities across the country.
In addition, Li Auto, which delivered 21,233 new cars in December 2023, also plans to increase the number of car stores to more than 800 next year.
2024 will be a year when competition in the new energy vehicle market becomes fierce. Xiaomi Auto’s first product will affect its subsequent strategy, and its high requirements for dealers and stores may consolidate Xiaomi Auto’s sales Base.


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