EU requires Apple to implement third-party app sideloading by March 7

News on January 16, according to the latest report from Mark Gurman, Apple is preparing to "split the App Store in two" in the next few weeks, separating the EU from other regions to achieve side effects. download function.

It is reported that Apple is complying with the EU’s upcoming Digital Market Act (DMA).

The bill classifies large technology companies such as Amazon, Apple, and Google as technology giants with absolute monopoly status. They will be responsible for not abusing their market dominance to suppress or acquire competitors. Otherwise, you will face a fine of up to 10% of annual turnover.

Including users cannot be locked into their own ecosystem, forced bundling of pre-installed software is not allowed, users are not allowed to be restricted from using a certain app store, and messaging programs must interoperate with other products.

The EU requires these companies to meet the standards by March 7, which means that Apple needs to open the iOS App Store and realize interoperability between iMessage and Android before this deadline.

Currently, Apple’s attitude toward the App Store is completely different from USB-C. Instead of taking advantage of the trend to liberalize sideloading in the global market, Apple has divided the EU into separate partitions.

After all, the App Store can bring huge revenue every year through the "Apple tax" and is Apple's cash cow.

Apple has previously pointed out in a report submitted to the EU that if the commission Apple receives from the App Store is reduced, the company's business, operating results and financial condition may be materially adversely affected.

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