Samsung's latest press conference: AI smart home appliances debut, showing industry development trends [Understand new trends in the smart home appliance industry]

Samsung Electronics held a grand press conference at the CES 2024 exhibition in the United States on January 8, local time. The theme of this CES 2024 conference is "All for AI: Connectivity in the Artificial Intelligence Era", and Samsung's latest products are almost all related to artificial intelligence.

Han Zhongxi, vice chairman and CEO of Samsung Electronics and head of the device experience department, emphasized at the press conference that Samsung will regard artificial intelligence as a strategic focus and is committed to improving the connection experience. At the press conference, Samsung showcased a series of home appliances and electronic products that will support users in achieving a more intelligent and convenient life experience.

Samsung recently released a high-profile new product - Neo QLED 8K QN900D TV, which incorporates artificial intelligence technology to bring an excellent visual experience. In addition, Samsung has also launched a series of AI home appliances, such as refrigerators, washing machines, dryers and vacuum cleaners. These home appliances are supported by artificial intelligence technology, allowing them to provide more intelligent, convenient and personalized functions and services to meet the needs of users.

National smart home appliance industry development scale

From 2017 to 2022, the overall penetration rate of smart home appliances in my country is on an upward trend. According to AVC data, in 2020, the penetration rate of intelligent color TVs and air conditioners has exceeded 63%, and in 2021, the penetration rate of intelligent color TVs and air conditioners will be around 70%. Preliminary calculations show that the penetration rate of color TVs will further increase in 2022, and the penetration rate of smart air conditioners, washing machines, and refrigerators will remain stable. In the future, against the background of consumption upgrading, the penetration rate of smart home appliances will further increase.

Currently, consumers’ deeper needs are being released, and health and personalization have become the future development trends of smart home appliances. For example, in the white goods market, refrigerators, washing machines and other appliances have proposed concepts such as classified storage and high-temperature sterilization. In addition, with the development of Internet technology, home appliances can realize WIFI network control, which can meet the consumer needs of different groups of people. In the future, industry leading companies will further leverage their leading advantages to enrich high-end product lines, further increasing industry concentration and further optimizing the industry structure.

With the continuous promotion of the Internet of Things and 5G technology, the market size of China’s smart home appliance industry is expected to grow significantly. According to forecasts from the Qianzhan Industry Research Institute, China's smart home appliance market is expected to reach 633.1 billion yuan by 2027. This growth trend will benefit from the convenience and intelligent features of smart home appliances, providing consumers with a more intelligent, efficient and convenient home experience. China's smart home appliance industry will continue to benefit from the drive of technological innovation and market demand, providing new impetus for economic growth and employment opportunities.

Foresight Economist APP Information Group

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