In 2023, the total transaction volume of Douyin Life Service Platform will skyrocket, and live broadcast sales will increase significantly.

According to the "2023 Annual Data Report (Full Version)" officially released by Douyin, data shows that the total transaction volume of Douyin's life service platform increased by 256% in 2023, covering more than 370 cities and involving more than 4.5 million people. Home store. This data shows that Douyin’s influence and development momentum in the field of life services are still rapid.

According to official data disclosed by Douyin, compared with last year, the platform’s short video transaction volume increased by 83% this year, and the number of short video releases increased by 83%. has increased by nearly 1.4 times, the number of graphic and text content releases has increased by 2.68 times, and the platform’s live broadcast transaction volume has increased by 5.7 times. Here are the hottest deals right now.

• Catering: drinks, local dishes, hot pot, popular/special dishes, fast food snacks

• General: beauty and body, bath and massage, movies, Hairdressing, bar

• Liquor and hotel: attractions, hotels, pan-theme parks, tourism projects, zoological and botanical gardens

In addition, Douyin live broadcast transactions The amount of live broadcasts increased by 5.7 times, the number of live broadcasts that generated transactions increased by 4 times, the coverage rate of merchants’ self-broadcasts reached 59%, and the transaction volume of self-broadcasts increased by 4.45 times. The average daily search volume increased by 1.57 times, and the transaction volume through search increased by 2.6 times. Among them, the following live content is the most popular:

• Catering: popular/special dishes, fast food snacks, hot pot, local dishes, bread and desserts

• Comprehensive : Bath and massage, beauty and body care, hairdressing, car service, manicure and eyelashes

• Liquor and Hotel: Travel agency, hotel, theme park, attractions, tourism projects

This year, the number of new service providers on Douyin has increased by 1.79 times, the number of merchants that service providers have cooperated with has increased by nearly 2 times, and the total transaction volume of service providers has increased by nearly 8 times; the number of group buying experts who have settled in Douyin has increased by 2.89 times. More than 580,000 experts have gained income, the total transaction volume of experts has increased by more than 2 times, and the income of experts from visiting stores has increased by 94.6 billion yuan.

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