Sony PS5 Slim welcomes colorful new colors, will fans pay for it?

According to news on January 10, only two months after the launch of PS5 Slim, Sony quickly demonstrated three new replaceable shell colors of this console at the CES 2024 exhibition: blue, silver and red. Each color case comes with a matching controller of the same color. The designs of these three new colors are inspired by the previously launched Core of the Earth series. These new cases are expected to be available soon, with a starting price of $54.99, which is approximately 394 yuan.



(Photo source Sony Sony CES 2024)



PS5 Slim will be officially released by Sony on October 10, 2023. It is planned to It was launched in the United States in November of the same year, and it will be launched in other countries in the coming months.


This game console has been significantly reduced in size and design, but its performance has not been compromised at all. It still maintains the same CPU and GPU specifications as the original PS5, and can smoothly run 4K 120Fps AAA masterpieces, and even supports 8K resolution games.



(Photo source Sony official website)


In terms of heat dissipation, PS5 Slim has also made some improvements, using the original liquid gold material Replaced with silicone grease, which has more advantages in safety and integration. The cooling system has also been upgraded and can dissipate heat faster than before. Take games like "Spider-Man" and "God of War" for testing. After playing for nearly two hours, the maximum temperature was only 46 degrees Celsius, and the heat dissipation performance was quite good.


However, since the fan is smaller, it may be slightly noisier during operation, but this problem can be ignored because it is basically not felt when playing games. Overall, PS5 Slim maintains the performance of the original PS5 while providing a more portable and efficient gaming experience through a more compact design and improved cooling system.


Speaking of color changes, in fact, each generation of iPhone will launch a new color scheme shortly after its official release to increase attention and sales. Color changing is indeed a common strategy to attract consumers’ attention. From a marketing perspective, this approach can attract young users who value personalization and fashion elements.



(Photo source Apple official website)


Sony also followed this path and launched a new color version for PS5 Slim. This is not only catering to market trends, but also to attract more players who may not otherwise pay much attention to traditional black and white game consoles. This strategy works very well in the console market because the gamer community is typically very active and individualistic, with a strong preference for products that express their own unique style. Similar to Switch, the fancy and lively color scheme is one of its highlights. It not only provides traditional black and gray, but also the ultra-classic "Mario" red and blue combination and so on.



(Picture source: Nintendo official website)


In short, this introduction of new color matching is a very effective market strategy. Not only can the brand image be more distinct, but through such diversified choices, manufacturers can better cater to the tastes of different people, which will definitely be good for sales.

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