Apple changed the name of its head-mounted display device to "Apple Vision", and market speculation may launch an economical version

According to news on January 9, 9to5Mac, a well-known foreign technology media, recently conducted a detailed analysis of the iOS 17.3 Beta 2 update and found that Apple has made important adjustments in the code for the upcoming head-mounted device. The headset, originally called the "Apple Vision Pro," has now dropped the "Pro" logo and is simply called the "Apple Vision." This adjustment implies that Apple may make some changes in product positioning, perhaps to meet the needs of users more broadly.

In the code strings related to the App Store, Apple has made slight adjustments. The original string mentioned "Mac, iPad, and Apple Vision Pro app," but now it reads "Mac, iPad, and Apple Vision app." It is understood that this adjustment may mean that Apple is preparing to launch a more affordable head display device to attract a wider consumer group. This change shows Apple's emphasis on virtual reality technology and may hint that they are about to enter this market. Apple has always focused on user experience and product quality, so they may provide consumers with a high-performance, easy-to-use and affordable VR device. This will provide users with more choices and is expected to promote the popularization of virtual reality technology.

The product catalog on Apple’s official US website has changed this head-mounted display device from “Vision Pro” to “Vision”. This may be a fine-tuning of Apple’s market strategy. Analysts believe the move may be an attempt to expand market share by launching lower-priced versions.

However, according to Bloomberg reporter Mark Gurman (Mark Gurman), despite news about Apple launching a cheaper headset device, this device is not expected to be Model pricing is likely to be between $1,500 and $2,500. Currently, Apple’s Vision Pro headset is only launched in the U.S. market, and plans to gradually enter other countries’ markets before the end of this year. Therefore, it is less likely to see a lower-priced Apple Vision headset available before 2025.

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