Incase launches "new" branded computer accessories line in partnership with Microsoft

According to news from this site on January 5, computer and smartphone accessories manufacturer Incase announced today that it has reached a cooperation with Microsoft and will re-launch Microsoft-branded computer accessories this year. Under the agreement, Onward Brands, the parent company of Incase, will obtain the license for Microsoft computer accessories and a series of related intellectual property rights.

According to the official introduction, Microsoft's original Sculpt ergonomic keyboard, Modern mouse, wireless desktop keyboard and mouse set "850" and fashionable webcam and other best-selling products will be "Designed by Microsoft" (Microsoft Design) and marketed under the Incase brand, the series is expected to launch later this year.

Charlie Tebele, CEO of Onward Brands, said in an interview with The Verge that all aspects of its upcoming new products are basically the same as those previously launched by Microsoft, but it was just replaced by the Incase brand.

According to previous reports on this site, Microsoft announced in April last year that it would no longer produce and sell Microsoft-branded computer accessories, including mice, keyboards, and cameras. This means that Microsoft-branded computer accessories will be withdrawn from the market, ending a nearly 40-year history. Microsoft said that

will focus on Surface brand computer accessories in the future, including mice, keyboards, pens, docking stations, adaptive accessories, etc.

Microsoft has said that the Surface brand will become the new main force of its computer accessories business,

and Microsoft-branded computer accessories will stop selling after the inventory is exhausted.

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