CCTV released the hot memes for 2023, and the mobile game 'Ni Shui Han' and 'Black Myth' appeared in the same frame

Recently, CCTV released a list of hot memes in 2023, using a one-shot animated short film to gather the hot events that attracted national attention this year. NetEase's open-world martial arts MMO game "Ni Shui Han" is on the mobile game list, and it happens to be in the same frame as Zibo Barbecue, Nine Turns Large Intestine, Pokémon Wuli and another well-known domestic 3A game "Black Myth: Wukong".

Nishuihan mobile game was released for public beta on June 30 this year. In terms of popularity, it is indeed the most popular game produced by NetEase in 23 years. NetEase's third quarter financial report for 2023 emphasized that the mobile game "Ni Shui Han" achieved strong revenue and user growth, and the number of registered players exceeded 50 million within 45 days of the public beta.

Three-party data can also support this point - the current number of views of topics related to "Ni Shui Han Mobile Game" on the Douyin platform has exceeded 20 billion (not counting Ni Shui Han and Ni Shui Han) ol), that is to say, in the past six months, videos related to Ni Shuihan mobile game have been played on Douyin more than 100 million times a day, and the popularity is really scary.

The game has also been at the top of the best-selling list for a long time, but the results do not come from the traditional MMO's forced krypton routine, but from the apparent revenue of "the pursuit of small payments per capita" as the official said . Sales data officially disclosed by NetEase shows that the cumulative sales volume of the "6 yuan low-price skin" in the game has exceeded 100 million pieces.

When the annual review video played Black Shinhwa and Ni Shuihan, the barrage also ushered in its first "climax" clip, and "Wukong" was written all over the barrage. "Cold against the water."

The character used by CCTV in "Backwater Cold" is the popular character "Iron Hand", one of the protagonists in Wen Rui'an's martial arts novel "Four Famous Catchers" series. He is also the senior brother of the player character. He is a knight-errant character in the game and possesses the group-hero skill "Fixless Zen Heart", which is a powerful defensive skill.

Iron Hand is also the No. 3 BOSS in the "Trial of Camp Blue Blood" dungeon with the flick-knife mechanism. His skill statement of "everything is extraordinary is consistent" is quite brainwashing.

By the way, the character on the poster for the game’s first internal beta “blind box test” on National Day last year was also Iron Hand, which indeed left a lot of deep impressions on players.

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