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Tesla's flagship Model S/X sales hit five-year high, price adjustment strategy shows results

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2024-01-06 23:01:42734browse

Tesla showed impressive sales performance in its latest 2023 performance report. Although the affordable Model 3 and Model Y continue to sell well and account for the majority of the company's annual production and delivery targets, surprisingly, the sales of the flagship Model S and Model A five-year high. This news is exciting and shows the strong performance of Tesla's overall product line.

特斯拉旗舰车型Model S/X销量创五年新高,调价策略显成效

Detailed data from the report shows that in 2023, Tesla successfully produced and delivered 1.8 million cars. Among them, Model 3 and Model Y's sales accounted for more than 90% of the total sales, demonstrating the strong appeal of these two models in the market. However, at the same time, Model S and Model X sales also reached 22,969 units in the fourth quarter of 2023, which is the highest quarterly sales of these two flagship models since 2019.

特斯拉旗舰车型Model S/X销量创五年新高,调价策略显成效

For Model S and Model The editor learned that the reason for the sudden increase in X sales may be related to Tesla’s price adjustment policy implemented in September 2023. At that time, Tesla put the Model The price of S has been adjusted to start from 698,900 yuan, Model The selling price of X is adjusted to start from 738,900 yuan. Although the prices of these two models are still relatively high, it is obvious that this strategy has improved their market competitiveness to a certain extent. In addition, Tesla CEO Musk also said that although Model Production volumes of the S and Model

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