Mainland China's tablet market: Polarization of screen sizes and rising performance and price will drive market recovery growth next year

According to news from this website on December 28, IDC today predicted the tablet computer market in mainland China in 2024. It believes that the relevant market is expected to usher in "restorative growth" next year, and is expected to show "polarized development in size", "price and performance balance". There are three trends: "rising" and "integrating AIGC characteristics".

The tablet computer industry has experienced a series of adjustments this year. Mainstream mobile phone brands have changed their previous status of being "negative in the tablet product line" and comprehensively promoted the development of the industry.

IDC cited its own statistics, claimed that the market share of tablet computers in the price range of US$300 to US$500 (note on this site: currently about 2145 to 3575 yuan) in 2023 has increased from 33% in 2022 to 36%, so many tablet computers will experience a "price increase" in 2024.

▲ Picture source IDC official public account (the same below)

IDC also mentioned that 12 inches or more will be available next year Tablet computer sales will continue to grow, and 8- to 10-inch small-size tablets are also expected to grow by 10%. And folding screen technology will blur the boundaries between "small screen" and "large screen" tablets, and is expected to become a new trend.

Affected by the current "AIGC craze", tablet computers from major manufacturers next year are expected to implement voice assistants based on the LLM large language model, and are expected to bring foldable screen and other tablet computer forms.

▲ Picture source: Redmi Pad SE Tablets are gradually gaining recognition from parents and students, and the application of AI can further improve tablets in education, teaching, self-learning and creative creation. Therefore, IDC believes that the education tablet market is expected to achieve sustained growth in 2024.

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