SE CEO said that he will actively use artificial intelligence and new technologies for content development

SE’s CEO said that the company will actively use artificial intelligence and new technologies for content development. This commitment means that SE will take advantage of AI and new technologies to enhance their content development process. This may include using AI algorithms to generate ideas, automate some repetitive tasks, improve production efficiency, etc. This commitment shows SE’s emphasis on innovation and technology. They

Square Enix’s new CEO Ryuji Kiryu has released a traditional presidential New Year’s letter outlining the company’s strategy for 2024.

In this rather lengthy speech, Kiryu briefly mentioned the value of virtual reality and augmented reality, believing that the next step will be to apply them to "new content forms that merge reality and virtual worlds."

Since Matsuda Yosuke stepped down as CEO and Kiryu took over, he has re-evaluated the entire SE Group and actively listened to feedback from customers, shareholders, investors, employees and other stakeholders. This feedback was very helpful in deciding the future direction of the company.

In order to strengthen the digital entertainment business, especially the content development and distribution capabilities in video games, SE is going all out.

The company is currently conducting content reviews of games under development, with the aim of creating products and services that better meet customer expectations than ever before.

In terms of distribution, SE (Square Enix) is actively promoting the shift to digital games and continuously strengthening its global distribution capabilities to maximize sales of new games. At the same time, they are also committed to selling more old games to expand the fan base of the company's IP. This move helps increase SE's visibility and market share and lays a solid foundation for their future game publishing strategy.

In order to balance the relationship between product orientation and market orientation, our company is committed to strengthening cooperation in development and distribution. We realize that only by combining product research and development with market demand can we better meet customer needs and achieve success. Therefore, we are working closely with our partners to promote product development and release. We believe that through this collaboration we will be able to better integrate

The goal is to encourage developers to share their opinions with customers and use those opinions to create content that makes customers happier.

Finally, Kiryu further talked about the application of AI in SE games:

"We also intend to aggressively apply AI and other new technologies into our content development and hair functions. In the short term, we aim to increase development efficiency and enable greater sophistication in our marketing efforts. In the long term, we hope to leverage these technologies to create new forms of content for consumers because we believe technological innovation represents business opportunities.

In terms of new business areas, we have previously identified three key investment areas, namely blockchain entertainment/Web 3.0, artificial intelligence and cloud computing. Last year, we redefined our overall mission and goals across these three areas. Currently, we are working hard to adjust our organizational structure and optimize resource allocation to support these efforts. ”

Kiryu finally mentioned that 2024 will be the starting point for SE to achieve greater progress and further development.

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