


iOS cannot escape the burden of focus, Apple launches measures to help itself
Recently, Apple has launched a page called "Apps by Apple" on its official website, which displays its various applications. These official Apple applications are created for its iPhone, iPad, Apple Watch, Mac, Apple TV and other devices, and many of them are software products familiar to Apple users.
## (Source: Apple)
Apple has launched such a number There are many official applications, mainly for two reasons. On the one hand, whether it is Android or iOS systems, the basic direction of development is to continuously increase and refine functions. Richer functions can meet the needs of users in all aspects and enhance the competitiveness of systems and even products. Various types of Official applications are one of the main ways to implement functions.
#On the other hand, in addition to hardware, software and content have become important business sectors for Apple. In addition to the App Store, Apple has invested heavily in music, video, games and other fields, and hopes to expand its revenue scope. Many of Apple’s official apps mentioned above are paid or include in-app purchases. Driven by this kind of interest, Apple will naturally be more active in launching various official applications.
Continuously launching official applications, Apple itself has become the largest developer in the App Store. This phenomenon will inevitably affect the interests of third-party developers, and subsequently What is more is the dissatisfaction and resistance from the outside world.
The proud Apple faces unprecedented challenges
Apple launches Apps by Apple website, of course not It is so easy to show off your own application, and the direct reason is regulatory pressure. In 2022, the European Union passed the Digital Markets Act (DMA), which will come into effect on March 5, 2024. The DMA plan stipulates that companies with a monopoly in a certain digital field must lift various restrictions and introduce competitors.
As Apple’s App Store is the only app store available on Apple devices, and developers must abide by Apple’s stipulated commission ratio, it undoubtedly conflicts with the DMA. The most direct consequence is that Apple will have to open up sideloading, that is, future iPhones and other devices will be able to bypass the App Store to install third-party applications.
(Source: Apple)
In fact, the controversy about the App Store has been a hot topic of discussion on the Internet in recent years. Previously, game developer Epic launched a challenge to Apple and questioned the rationality of the App Store mechanism. Epic's protracted lawsuit in the United States did not win, and the local judicial authorities did not overturn the App Store mechanism.
# However, globally, Apple’s closure mechanism has been ripped open. Under regulatory pressure, Apple has opened third-party payment methods for apps in the Netherlands and South Korea. Earlier, Apple took the initiative to show goodwill to small and medium-sized developers and increased the share ratio that developers receive to 85%.
However, compared with this, the EU’s DMA bill is the most deadly. It directly negates and destroys Apple's long-standing closed system model, and this mechanism is regarded by many as the cornerstone of a good Apple ecological experience.
But now, whether Apple is willing or not, it will have to open sideloading before the DMA Act takes effect, otherwise it will face sky-high fines.
Will users experience a better or worse iOS?
#The direct reason why Apple was forced to open sideloading was the EU’s antitrust stick. But when it comes to sideloading, user reactions have been mixed. Many people believe that closure is the core advantage of iOS and even the entire Apple ecosystem. The uniqueness of the App Store brings stricter control over third-party applications, and the user experience is more fully guaranteed. And if this feature is lost, Apple's advantage over Android will be gone.
However, before iOS 17 is officially released, we cannot yet conclude that sideloading will make iOS bad. The first thing to note is that iOS sideloading may not be uniformly available in global markets. After all, this requirement is currently only in the EU market. Outside of the 27 European countries, Apple can still continue to keep the iOS system completely closed. If this is the case, then for domestic users, there will be no absolute changes in iOS in this regard.
Secondly, even if Apple opens sideloading, ordinary users can still download and install applications in the App Store. Taking into account Apple’s official endorsement and user habits, the App Store still has a huge lead over sideloading channels. Apple still maintains some control over sideloading, such as granting and managing permissions. The possibility of iOS becoming like Android is not high.
(Source: Apple)
Of course, from another aspect, the existence of sideloading, It will form stronger restrictions on the App Store. On the one hand, Apple may have to lower its share ratio to retain and attract more developers. On the other hand, Apple will increase the promotion of its own applications, and launching Apps by Apple is one of the promotion methods.
Based on Xiao Lei’s personal experience, Apple’s official applications have many advantages, including a design style that is highly consistent with the system, extremely restrained advertising, and more favorable prices. Pricing. For example, compared to third-party music apps, Apple Music has a simple and beautiful interface, no advertising, and relatively low fees. Applications such as iWork and iMovie are even free. The existence of high-quality official applications can increase the appeal of Apple hardware to users to a certain extent.
It’s just that no matter how many official Apple apps there are, they can’t cover all the needs of everyone. In the vast App Store, Apple apps are only a small part of them. But now Apple is under greater competitive pressure, strengthening the promotion of its own applications and improving the quality of its own applications and services. This is not a bad thing for users.
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