'Apple in the AI ​​Era' goes one step further! Altman will team up with Apple executives to develop AI hardware

To create "Apple in the AI ​​era", Altman, who is full of ambitions, has recruited a great master from Apple.

People familiar with the matter revealed that former Apple designer Jony Ive and OpenAI CEO Sam Altman are recruiting an Apple veteran to develop a new AI hardware project aimed at creating devices with the latest capabilities.

People familiar with the matter revealed that outgoing Apple executive Tang Tan will join Ive’s design company LoveFrom. LoveFrom will shape the appearance and functionality of the new product, and Altman plans to provide its software foundation.

Jony Ive designed iMac, iPhone, iPad and other products under the leadership of Steve Jobs, so he is known as Apple's legendary designer. Since leaving Apple in 2019, he founded the design company LoveFrom

According to people familiar with the matter, Jony Ive hopes to separate the artificial intelligence equipment business into a new company, but it is still in the early stages. The company’s focus is on recruiting talents and conceiving product concepts

According to people familiar with the matter, in the future, Tang Tan will hold a leadership position in AI hardware design engineering at LoveFrom Company

According to reports, Tang Tan will resign from his position as Apple’s vice president of iPhone and watch product design. He is expected to officially leave in February next year. Apple has reassigned his responsibilities

Apple has experienced a brain drain problem

The outflow of design talents from Apple was caused by the departure of Tang Tan

Since 2019, about 14 members of the former Apple team I led have left, leaving only about six designers who reported to me still at Apple

Earlier this year, Apple lost Ive’s successor, Evans Hankey, who left just a few years after taking over.

In this case, due to the loss of talent, Apple did not appoint new executives to lead the design team, but chose to appoint chief operating officer Jeff Williams to directly supervise the work of designers

It is not uncommon for Apple executives to leave. Among them, Patrick Coffman, one of Apple's important user interface design leaders, also chose to leave, while Colin Burns, the former design director of the BBC, will leave in January next year. He is responsible for managing Apple's interaction architecture team

In contrast, more than 20 former Apple employees have joined LoveFrom. Shota Aoyagi, another member of Apple’s industrial design team during Ive’s time, has also left Apple and started working at LoveFrom.

LoveFrom has amassed a number of high-profile clients including Airbnb, Ferrari NV and Moncler SpA. It also signed a three-year agreement with Apple to provide consulting services, but the agreement ended Ends in 2022.

According to media reports, it was previously reported that Sam Altman hired Jony Ive’s LoveFrom team to develop the first AI hardware device, aiming to create a product known as the “iPhone of the AI ​​era.” In addition, they also successfully secured more than US$1 billion in financial support from SoftBank

With the development of artificial intelligence, in addition to existing media such as mobile phones and web pages, some new hardware devices will also appear. There are already some companies actively deploying in this field

U.S. startup Humane launched a wearable artificial intelligence device called AI Pin last month and plans to start delivering it in March next year

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