Zong Fuli: Looking forward to consumption in the AI ​​era丨The future of human perspective

Consumers in the future AI era:

Zhan Xinjia!

This letter comes from a practitioner in the Chinese food and beverage industry.

At this moment, I am sitting in the Hongsheng Beverage “Hyperlink Intelligent Manufacturing” base in Hangzhou, China in 2023, telling you some of my thoughts on the current development of AI (artificial intelligence) and the future AI era.

I think AI is currently at a turning point. With the rapid development of artificial intelligence technology, we are standing on the threshold of a new era. AI has not only made huge breakthroughs in the field of science and technology, but is also profoundly affecting various industries, including our beverage industry.

In fact, companies have been rushing to digitize and use digital technology to realize intelligent production, intelligent production planning and scheduling, and improve production efficiency and quality.

As a practitioner, I have been committed to the digital intelligent upgrading of the consumer manufacturing industry. The place where I wrote this letter - Hongsheng Beverage's "Super Chain Intelligent Manufacturing" base, which will be officially completed in 2022, is the cornerstone of Hongsheng Beverage Group's "Super Chain Intelligent Manufacturing" ecological strategy.

In my opinion, innovation in the AI ​​era is not just a simple technology or process invention, but a mechanism that keeps running. Digitalization is not a tool, but a set of "highly coupled" models that can be embedded in the original business - from business links such as procurement, production and manufacturing, warehousing and logistics, to "B-side" objects such as retail terminals, sales business and partners. , and then to the final consumer who purchases the product, a brand new, end-to-end digital ecosystem opens up manufacturing links, realizes "people-things-field" interconnection, and drives the market, R&D, supply, manufacturing, logistics, and services. Circular innovation connects "people, things, and places" to make "manufacturing" more considerate. The "hyperlink" ecosystem I am committed to is such a brand new digital ecological sample of hyperlinks between all ends.

Behind the purchase of a bottle of pure water by consumers from terminal stores or vending machines is the comprehensive result of digitalization running through the entire industry chain such as R&D and design, production and manufacturing, logistics and distribution, and terminal sales.

In the field of product design and R&D, digital intelligent manufacturing will no longer be a simple mechanized production process, but a new process that incorporates human wisdom and creativity. With the support of AI technology, we will design and manufacture products in a more intelligent and innovative way. This will not only improve our production efficiency, but also bring you more surprises and creativity.

In terms of supply chain management and logistics optimization, AI will also bring huge changes. With the support of AI technology, we will be able to realize intelligent management and optimization of the supply chain and improve the delivery speed and flexibility of products. This will enable us to better meet your needs, reduce inventory and waste, and improve our service quality and competitiveness. No matter where you are, you can enjoy the freshest, high-quality drinks.

In terms of marketing, with the support of AI technology, we will be able to "understand your hearts" better, provide personalized recommendations based on needs and preferences, and adjust our products and market strategies in a timely manner, which will enable us to You build closer relationships.

In terms of consumer experience, perhaps through your closest AI partner, we can provide you with faster and more personalized services. Whether it's ordering a drink, getting product information, or solving a problem. AI will also help us better understand consumers' emotions and needs, and provide a warmer and more humane service experience. You will truly experience our care and concern for you.

Of course, "the future has arrived, it just hasn't been spread out evenly." This is William Gibson's prediction in his science fiction works, but it has become a reflection of the development of the business field. Looking at the current development of the industry objectively, at the application level, what everyone sees more is AI in the "babble" stage. The chain may have just been linked in enterprises, and has not yet spread to the industry or even the social environment.

In the new era, I think that in the era we live in, AI must have become a giant of the era, truly developing "intelligence" that reaches or even exceeds that of humans, and demonstrating its unparalleled power in all aspects.

I guess that the research on artificial intelligence is no longer limited to a certain region or a certain industry. The vast and comprehensive data ocean can already provide powerful tools for the intelligent operation of the economy, helping government departments and enterprises to take macro- and medium-level measures into account. We can predict economic and market trends from multiple perspectives, including macroscopic and microscopic perspectives, and proactively create new products, make new investments, and determine new decisions to solve problems such as overcapacity and abnormally high inventories. The scientific basis of combining market economy and government regulation has brought our economic operation to a higher level.

In other words, in the past, we understood "fast-moving consumer goods" from an industry perspective, but in the era of AI intelligence, the way companies serve consumers and create value will come from comprehensive information from society, and the industry ecology has also been integrated into society. In the intelligent ecology.

Imagine that in future consumption, we can achieve “all our wishes come true” and “uniqueness”. Various drinks with personalized shapes, flavors and colors, each one is a "limited version" created through the wisdom and art of AI based on different variables such as here, now, and here, allowing your own taste buds and visual enjoyment What an experience it is to reach unprecedented heights!

However, with the rapid development of AI technology, we also face some challenges and problems. For example, how to find a balance point in the human-machine relationship to ensure that human intelligence and creativity are fully utilized, while at the same time fully utilizing the advantages of AI. In addition, data privacy and security are also important issues. In the AI ​​era, I hope that strict data privacy protection measures will be in place to ensure personal data security and privacy rights.

In short, AI will bring huge opportunities and challenges to the beverage industry. We will fully devote ourselves to embracing change, constantly innovating and evolving to meet this new era and bring you better, smarter and innovative products. Drink experience.

I also hope that in the era of AI, humans will be able to effectively control it and move towards new and freer and better worlds.

Zong Fuli

December 2023

(Vice Chairman and General Manager of Wahaha Group)

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