Retitled: Glory and Porsche: A pioneering cross-border journey co-created

On December 14, Honor, a sub-brand of Huawei, and Porsche Design announced their official cooperation. This news immediately aroused widespread attention and heated discussion across the Internet. Subsequently, breaking information about the Honor Magic 6 Porsche Edition emerged one after another. It was revealed that the first product designed by Honor Porsche will be launched in a limited edition, limited to 911 units, and the internal code name of the product is called "Honor 911"

Glory and Porsche Design are jointly defined, paying tribute to the Porsche 911 from the inside out

911 has profound historical significance and cultural value for Porsche

As the most classic model of Porsche, the Porsche 911 series was designed by Ferdinand Alexander Porsche himself, and Porsche Design was the brand he created in 1972. Rewritten content: The Porsche 911 series is one of the most representative models of the Porsche brand. It was designed by Ferdinand Alexander Porsche himself, and the creation of the Porsche brand can be traced back to when he created it in 1972

Porsche911 This classic model has evolved through eight generations since its birth in 1963, becoming a legend for the entire Porsche and even the entire German automotive industry. Therefore, 911 is not only a code name for a model, but also contains profound historical heritage and cultural connotation - 911 represents Porsche's legendary spirit and Porsche's pursuit of ultimate performance and design.

Obviously, the first product designed by Honor Porsche is codenamed "Honor 911", which is a tribute to the Porsche 911 model. A limited edition of 911 units was produced, which shows Honor’s culture and belief in creating an ultra-high-end mobile phone

Honor’s upcoming Magic 6 Porsche version pays tribute to the Porsche 911 in design, not only in terms of internal models and limited editions of the product, It also incorporates a large number of Porsche design elements

Digital blogger @fixfocusdigital previously shared a designer’s manuscript. The manuscript shows that the back of Honor’s new phone adopts the lines of a Porsche sports car, and the designs of Honor and Porsche The LOGO is arranged vertically. The camera module of this new phone is designed with a circular outer ring and a rectangular inner ring, combined with Porsche design lines, making this new phone very unique

In addition, suspected real machine pictures of the Honor Magic6 Porsche Edition were also exposed online. According to the leaked pictures, the Honor Magic6 Porsche Edition can be called a “Porsche-style mobile phone”, which incorporates a large number of Porsche design elements. For example, the classic "red and black" color scheme of Porsche's body and interior has also been applied to the appearance color of the mobile phone. At the same time, the back is made of a material similar to plain leather, creating a unique color matching design and equipped with Porsche Design logo. In addition, the layout of the rear cameras is also arranged horizontally, showing the classic barrel dashboard style of Porsche sports cars

There is no doubt that Honor Magic6 Porsche Edition is a product jointly defined and built by Honor and Porsche. The cooperation between Honor and Porsche will cover all aspects of product design, technology and functional experience. This is also consistent with what Honor CEO Zhao Ming said after the announcement of the cooperation between the two parties.

We will provide services for those who pursue a pioneering life. Way technology enthusiasts and Porsche enthusiasts provide a more innovative and outstanding new experience of smart mobile terminals

The "shortcut" to the high-end journey of glory, the two-way rush between the strong

In the past, the Mate RS mobile phone jointly created by Huawei and Porsche Design was deeply rooted in the hearts of the people with its ultra-high-end image. The launch of every co-branded Porsche design product can arouse enthusiastic response from the market, which has also become the most successful example of cross-border cooperation among mobile phone manufacturers.

The cooperation with Porsche Design is not something that just any brand can get. Porsche design pursues perfection and uniqueness, and is good at creating distinctive high-end products. This is the value of the brand. Since we want to cooperate, the other party must also have the same goal as Porsche and be committed to creating higher quality and differentiated products for consumers

Glory has been independent for three years and has achieved significant success in the high-end market. Achievement. Its strong brand potential naturally attracted the attention of Porsche Design

According to a report released by Canalys data agency, by the third quarter of 2023, Honor's market share and shipments in China will return to the first place . This is the second time that Honor has successfully occupied the top position in market share after becoming an independent brand. In addition, in overseas markets, in the first three quarters of this year, Honor’s overseas mobile phone shipments increased by more than 300% year-on-year

The Honor Magic5 series was launched at MWC2023 earlier this year. By introducing a series of black technologies such as "Qinghai Lake Battery", this series made Honor the most discussed brand on overseas media platforms that day. Prior to this, the Honor Magic series also had a hard-core high-end flagship called "Ultimate Edition", which paved the way for Honor's ultra-high-end journey

In the field of folding screens, Honor has achieved great success in three months. Honor’s Magic V2 mobile phone surpassed Huawei Mate X3 and became the number one horizontal folding screen mobile phone in terms of user growth in July and August. Two weeks after the Magic V2 mobile phone was first sold, the number of Apple users increased by 300%, successfully entering the market of Apple mobile phone sales. More importantly, the output of Honor's own production line of folding machines has exceeded 1 million units

The above data point to two important trends in the Honor brand:

• Honor has launched a challenge to the global high-end mobile phone market. With its strong innovation capabilities and product competitiveness, it has successfully achieved major breakthroughs in the global market

• Honor has already established itself in the high-end market Honor has inherited Huawei's innovative spirit and has begun to compete fiercely with Apple and Samsung for the future of high-end mobile phones.

In this case, Honor's strong potential has undoubtedly attracted The brand value of Porsche Design also complements Honor’s product concept. It can be said that this is a "perfect fit" of the genes of the two high-end brands, and they work together to achieve success in the high-end market

For Honor, insisting on two-wheel drive and long-term innovation is the key to high-end brand building Indispensable, cooperation with Porsche Design is a "shortcut" or "fast track" in high-end brand building - cooperation with Porsche Design can not only enhance Honor's ultra-high-end brand image, but also leverage the power of Porsche Design. Further expand to more segmented consumer groups and fields, attracting more consumers who identify with Porsche design, thereby further enhancing Honor’s brand influence

Writing to the end

Long-term Since then, Honor has always adhered to the innovative concept of two-wheel drive and is committed to breaking through the underlying technology and creating products with advanced experience. Following Huawei, Porsche Design chose to cooperate with Honor. This is not only an affirmation of Honor’s strength and influence in the field of technology, but also the result of the mutual attraction of the two brand values.

This cooperation will bring both parties to the high-end market. More opportunities and challenges are coming

#Looking back at the product itself, when previous Porsche Design co-branded products were launched, their high-end and rare attributes were sought after by the market . Now, Honor has launched a limited edition of the Honor Magic 6 Porsche Edition, which clearly shows that Honor intends to use the "limited" scarcity of the product to make it a spiritual symbol of ultimate pursuit, just like the Porsche 911, becoming a symbol of consumers' minds. The classic

For consumers, if they want to buy this product, they must be fully prepared. After all, the Porsche version of Magic6 is ready for launch, and you’ll earn money if you buy it. Therefore, setting an alarm clock is a must

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