Home > Article > Technology peripherals > Zhang Yong responded to the suggestion: Nezha Automobile will carry out comprehensive marketing reform!
News on December 16 showed that Zhang Yong, CEO of Nezha Automobile, sent a "help" message on Weibo yesterday, asking how to increase the sales of Nezha GT to more than 5,000 units per month. The level of payment has attracted widespread attention and suggestions
Zhang Yong responded to the comments on his Weibo, saying that he would soon make major reforms to the marketing strategy. He sincerely thanks everyone for their various opinions and suggestions, both good and bad, which have been carefully listened to and will be borne in mind. He also hinted at a determination to improve his marketing strategy.
Subsequently, Zhang Yong posted on Weibo again, admitting the company’s shortcomings in marketing. He wrote: "I'm really convinced. Some people claim to be super range-extended vehicles, but don't forget that we have already launched the Nezha S model with a maximum pure electric range of 310 kilometers in the fourth quarter of 2022! It's a pity that our There is insufficient publicity and requires deep reflection, because our marketing system has failed the efforts of the R&D team."
According to the editor's understanding, Nezha Automobile's official website currently offers a variety of models , including Nezha X, Nezha GT, Nezha S and Nezha AYA. In November, the total delivery volume of Nezha Automobile's entire series of models reached 12,506 units, and the order volume of Nezha X has exceeded 20,000 units. The company clearly faces challenges, but also demonstrates a determination to improve and grow
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