A luxurious cross-border journey is about to begin: Honor Magic6 Porsche Edition makes a shocking debut!

On December 14, Honor released a warm-up poster, in which the designer of the first generation Porsche 911 and the founder of Porsche Design appeared with the text "The best tribute to a classic is to become the next classic." Later, Honor officially announced its cooperation with Porsche Design, with the slogan “Born for Pioneers”.

## Once the news of the cooperation was officially announced, it immediately aroused the attention and attention of the majority of netizens. expect. Some netizens bluntly said: The classic Porsche design mobile phone will finally re-enter the market

Porsche design returns, Honor Magic6 Porsche version pays tribute to the classic 911

After Honor officially announced its cooperation with Porsche design, A blogger who broke the news shared a designer’s manuscript drawing from the Honor Magic6 Porsche Edition. It can be seen from the manuscript that the back of the new Honor phone incorporates the lines of the Porsche 911 sports car, and the Honor and Porsche Design logos are arranged vertically. In addition, the camera module of this new phone adopts a circular outer ring and rectangular inner ring design, combined with Porsche design lines, making this new phone highly recognizable.

Subsequently, a picture of a suspected real device of the Honor Magic 6 Porsche Edition was exposed online. Judging from this leaked picture, the Honor Magic 6 Porsche Edition can be said to be a “Porsche-style mobile phone” with a large number of Porsche “soul” design elements. For example, the classic "red and black" color scheme of Porsche's body and interior has been applied to the body color, combined with the plain leather-like material on the back to create a color-blocking design, paired with the Porsche Design logo. The "star wheel three-camera" design of the rear camera has also been changed to a horizontal arrangement, with a strong Porsche sports car style

Inheriting the Honor Magic family Based on the classic design language, the real machine picture of Honor Magic6 Pro shows another picture. This picture highlights the "dashboard" shape of the deco, further highlighting the Porsche design style. From this perspective, the entire Honor Magic6 series adopts Porsche design style

Hand in hand with Porsche Design, a two-way road to high-end

For a long time, Porsche Design has only cooperated with global high-end brands Together, the mobile phones, watches and other products previously launched in cooperation with Huawei have become the symbol of ultra-high-end mobile phones and the most successful example of cross-border cooperation between mobile phone manufacturers.

After Huawei, Porsche Design chose to join forces with Honor, which is not only an affirmation of Honor’s strength and influence in the field of technology, but also the mutual attraction of the brand values ​​of both parties.

Porsche’s design is famous for its ultimate and unique pursuit of brand value, and it is good at creating distinctive high-end products. Honor has always focused on the basic experience and aesthetic research of its products, adhered to the innovative concept of two-wheel drive, committed to underlying technological breakthroughs, and created products that enhance user experience. Although the two brands are different in product areas, they share the same values ​​and pursuits, that is, to provide consumers with higher-quality, differentiated products

The cooperation between the two parties will fully integrate superior resources. Further explore the high-end market. In addition to the already released Honor Magic 6 Porsche Edition, it is reported that the cooperation between Honor and Porsche will be more in-depth, not only limited to mobile phones, but may also cooperate on subsequent tablets, headphones and other products. This means that the return of Porsche-designed mobile phones is not just the beginning, but more high-quality products designed by Honor and Porsche will be released, which will also bring greater impetus to the entire technology market

Honor and The cooperation with Porsche Design is an important move for Honor, which can further expand the global high-end market. Through cooperation with Porsche Design, Honor can enhance its brand image and market position. This is not only Honor’s pioneering cross-border journey, but also Honor’s two-way development in the ultra-high-end market.

Honor Magic6 Porsche Edition, towards the ultra-high-end market The high-end market has taken a step further

This year is the third anniversary of Honor’s official independence. Today’s Honor has shown unlimited room for development

According to a report from the Canalys data agency, Honor’s growth in the third quarter of 2023 Returned to the first place in China’s market share and shipments. Since the "separation" from Huawei in 2021, Honor has successfully reached the top market share twice.

In overseas markets, Honor mobile phone shipments increased by more than 300% year-on-year in the first three quarters of this year. It is expected that this year Will achieve an export volume of 17 billion yuan

# On the way to becoming a global iconic technology brand, Honor is aggressively "conquering cities and territories".

Honor launched the Magic5 series of mobile phones at MWC2023 earlier this year, and launched a strong offensive into the global high-end mobile phone market with advanced technologies such as "Qinghai Lake Battery". This move made Honor the most vocal brand in the MWC overseas media platform discussion that day

The "Qinghai Lake Battery" launched by Honor is a product launched by Honor. It successfully solves the problem of commercial application of silicon anode batteries. It solved many problems and increased the battery capacity to an astonishing 5450mAh. At the same time, the thickness of the body was also less than 8mm, making it the only 5G flagship phone at the time with a thickness less than 8mm and a battery capacity greater than 5000mAh. In addition, Honor also independently developed the RF enhancement chip C1, which is the industry’s first RF enhancement chip. Through a newly optimized tuning algorithm, it achieves comprehensive optimization of multiple traditional signal weak scenarios

From July to October this year, Honor released three flagship, thin and light folding screen mobile phones. In just three months, Honor successfully broke through the innovation of iPhone Framework

Rewritten content: Honor’s leading position in the high-end market has been further consolidated, including many excellent products such as the Honor Magic5 series. This gives us reason to look forward to the cooperation between Honor and Porsche Design. This is an opportunity to combine powerful technological empowerment with Porsche Design’s unique product concept. What breakthroughs and innovations can we expect from this collaboration? What surprises will it bring to the entire technology market?

Written at the end

On the occasion of its third anniversary, Honor has captured the minds of consumers with its outstanding innovation, and has also promoted Honor's new journey from product innovation to industrial innovation. Joining forces with Porsche Design at this critical moment can be said to be the right time and the right place - now that Honor has set off a wave in the high-end market, with the powerful potential of Honor Magic6 Porsche Edition and other products, Honor will surely lead the new trend in the ultra-high-end market. A round of changes to reshape the ultra-high-end landscape of the future.

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