Home > Article > Technology peripherals > Google plans to clean up third-party cookies on the Internet on a large scale: Chrome will start a trial on January 4 next year and plans to officially launch it in the second half of the year
Google plans to clean up third-party cookies on the Internet on a large scale: Chrome will start a trial on January 4 next year and plans to officially launch it in the second half of the year
- PHPzforward
- 2023-12-15 10:29:161300browse
Google announced on this site on December 14 that it will start testing a new Chrome tracking protection feature from January 4 next year, which will block third-party cookies by default. In addition, Google also plans to gradually make this "zero third-party cookie" model available to all users in the second half of 2024
A cookie is a small text file commonly used on the Internet. When you visit a website, the website downloads cookies to your computer to store some information. This information can be your preferences on the website, login credentials, shopping cart contents, etc. The next time you visit the website again, the website will read these cookies in order to provide personalized services or remember your preferences. However, it's worth noting that cookies can only store limited information and can only be used under the same domain name as the website that created it
Cookies are files created by websites you have visited. It saves your browsing information to give you an easier online experience. For example, the website can keep you logged in, remember your website preferences, and provide you with locally relevant content.
There are two types of cookies:
First-party Cookies: Created by the website you visit. The corresponding website will appear in the address bar.
Third-party Cookies: Created by other websites. A website you visit may embed content from other websites, such as images, ads, and text. These other websites may store cookies and other data to provide you with a personalized experience
This site reminds that this feature is only available to 1% of users worldwide in the initial stage Qualification experience, if you are randomly selected, you will see a notification at that time.
However, Google Chrome currently holds about 62.85% of the global browser market, according to a November StatCounter report. Considering that there are probably billions of Chrome users today, this random 1% of users from Google may not be that small.
Google has made it clear that some websites may not be able to Access normally while blocking third-party cookies. In this case, you can click the "little eye" icon to the right of the address bar and choose to turn third-party cookie mode back on for 90 days.
A prompt will also appear when Chrome detects that the user is encountering a problem on a website. Asking you if you want to temporarily re-enable third-party cookies for this website. Google notes that this temporary permission will also carry over to Incognito mode.
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