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HomeTechnology peripheralsIt IndustryNetflix releases user viewing data for the first time: covering more than 18,000 movies and nearly 100 billion hours of viewing

Netflix announced the platform’s user engagement report for the first time, including viewing data for 18,214 series in the first half of this year. Starting today, relevant data will be released twice a year

  • Each work (original and authorized) has more than 50,000 hours of viewing time;

  • All Premiere Date of Netflix TV Series or Movies

  • Whether his works are available to watch worldwide

Overall, this report covers More than 18,000 titles, accounting for 99% of all Netflix viewing, and nearly 100 billion hours watched.

Netflix 首次公布用户观影数据:涵盖 1.8 万部以上影片,观看时长近 1000 亿小时

Netflix data shows that among Netflix series released from January to June 2023, more than 60% of the works have been popular on a weekly basis Appeared in the top ten list:

  • "The Night Agent" is the work with the most cumulative viewing time in the first half of the year, reaching 812.1 million hours;

  • The second season of "Ginny & Georgia" accumulated 665.1 million hours, ranking second;

  • Korean drama "Dark Glory" (The Glory)" ranked third, with a cumulative duration of 622.8 million hours;

  • "Wednesday", which was launched at the end of last year, still ranked fourth with a duration of 507.7 million hours.

Netflix revealed that the viewing time ratio of its original series and licensed series is 55:45; non-English series accounted for 30% of the total viewing, such as "All Quiet on the Western Front" ” (premiering in October 2022) generated 80 million hours of viewing between January and June this year.

Netflix 首次公布用户观影数据:涵盖 1.8 万部以上影片,观看时长近 1000 亿小时

According to Netflix, an estimated 222 million paying households currently share accounts with another 100 million non-paying households.

Following the password-sharing crackdown, Netflix said it has seen strong subscriber growth in countries that restrict password sharing. In the second quarter of 2023, Netflix added 6 million new subscribers, including more than 1 million in the United States and Canada. Revenue increased in every region where paid sharing was launched, with the number of new subscribers eventually exceeding the number of unsubscribers. In the third quarter of 2023, Netflix added 8.8 million new subscribers, up sharply from the 2.4 million new subscribers in the third quarter of 2022, and increased revenue by $64 million.

Currently, Netflix subscribers can only share accounts with people in the same household. Netflix restricts access based on IP address and other location data. A note on Netflix's website states: "Netflix accounts are shared among members of the same household. People who are not in your household will need to use their own account to watch Netflix."

Netflix made some changes in October The tweak, in addition to eliminating password sharing, also increases subscription prices in the United States. The price of the basic ad-free plan has increased by $2 to $11.99 per month (approximately RMB 86), while the price of the premium plan has increased by $3 to $22.99 (approximately RMB 165)

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