Luotu Technology: Various domestic industries have insufficient confidence in the market prospects. The cumulative sales of commercial interactive tablets in the first three quarters fell by 24.2%.

According to news from this website on December 5, Luotu Technology today summarized the "Third Quarter Mainland China Interactive Tablet Market Report" and believed that the current endogenous driving force for China's social and economic recovery is still insufficient. Enterprises in various industries Confidence in the market prospects is generally insufficient, the willingness to invest and expand is reduced, and the purchasing behavior of non-rigidly needed products is obviously weak.

In the third quarter of 2023, shipments of large-size interactive tablets in mainland China were 533,000 units, a year-on-year decrease of 3.0%. Among them, the shipment volume of educational tablets was 439,000 units, a year-on-year decrease of 0.6%; the shipment volume of commercial tablets was 94,000 units, a year-on-year decrease of 12.7%.

▲ Picture source Luotu Technology

##▲ Picture Source: Luotu Technology

This site learned from Luotu Technology’s report that Luotu Technology stated that after the epidemic, as offline communication resumes inside and outside enterprises, the demand for conference audio and video and remote collaboration is rationally declining. ; At the same time, the weak economy also makes companies conservative in releasing investment demand. Against the backdrop of an overall decline in market demand, competition will become more intense as companies share the same piece of cake:

In terms of brand structure, MAXHUB, a subsidiary of CVTE, is still the market leader. The sales market share in the third quarter exceeded 29%, a year-on-year increase of 3.1 percentage points. Haoli and Newline ranked second and third in the third quarter, accounting for about 10% of the entire market respectively. Lenovo, Hikvision, Huawei, and Hisense followed, each occupying 5%-10% of the market share.

At the same time, many brands such as Skyworth, Philips, Dahua, JAV, Sharp, and BOC Technology also maintain certain sales in the market.

Compared with the second quarter, JAV withdrew from the TOP10 brand camp this quarter, while Philips successfully squeezed into the TOP10 brand and is currently ranked at the bottom

Luo Citing the above data, Tu Technology stated that

Relatively market-oriented commercial tablets have been greatly affected by the overall economic environment. After a 29.8% decline in the first half of the year, they still fell by more than 10% in the third quarter, which greatly dragged down the overall market

.

The commercial interactive tablet market also reflects the trend of consumption downgrade. Due to the huge price gap between commercial TVs and commercial tablets, more and more companies are choosing to reduce dubbing video equipment and instead use commercial TVs as equipment for conference scenes

Next, professional commercial interactive tablet companies need to further clarify The boundary between TV and commercial tablet products increases users' awareness of the product, anchors the reasonable pricing of competing products, and enhances the user experience.

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