Home > Article > Technology peripherals > Liu Zuohu explained: The relationship between OnePlus and OPPO is based on a dual-brand strategy, and each has its own independent positioning and system.
According to news from this website on December 4, at today’s OnePlus 10th anniversary fireside chat event, OnePlus founder and OnePlus product manager “Boss Zhang” Liu Zuohu took the stage to share with you some of OnePlus’ views on the industry. understanding and opinions.
Some people think that OnePlus is a sub-brand of OPPO, and he gave a clear answer to "What is the relationship between OnePlus and OPPO": OPPO and OnePlus has a dual-brand strategy, and both brands have their own clear positioning and independent systems.
The dual-brand strategy enables the two brands to share the underlying architecture, platform, technology, and supply chain, but the operations of the two brands are independent, and product definition decisions, user insights, and product road planning are all Operate independently based on insights into their respective users
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