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Marking AIDS Day: Apple releases limited edition Apple Watch and special event

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2023-12-02 12:41:30537browse

News on November 16th, Apple announced a special initiative in its latest press release to support the upcoming World AIDS Day. In order to contribute to this global health cause, Apple decided to launch a series of specially designed products and activities. This plan not only demonstrates Apple's concern for public health issues, but also demonstrates its active participation in social responsibility.

纪念艾滋病日:苹果公司发布限量版Apple Watch和特别活动

纪念艾滋病日:苹果公司发布限量版Apple Watch和特别活动

As part of this initiative, Apple has launched a special edition Apple Watch Series 9 Watch, this watch adopts (RED) special edition design. In order to further enrich the user experience, Apple has also specially designed red-themed "palette" and "sun pointer" dials, as well as a variety of customized dials including metropolitan, world time, monochrome numbers, and gradients. These unique designs not only enhance the aesthetic value of the product, but also convey important information about AIDS prevention and treatment to the public.

According to the editor’s understanding, the (RED) series of products has a wide range, including the latest Apple Watch Series 9, iPhone 14, iPhone 14 Plus, iPhone 13 and iPhone SE. In addition, to provide more options, Apple has also launched iPhone 14 and iPhone 13 series with Silicone case from MagSafe. These products not only represent Apple's innovation in the field of technology, but also reflect its commitment to social responsibility.

纪念艾滋病日:苹果公司发布限量版Apple Watch和特别活动

During this period, Apple will also launch a series of special charity activities. From today until December 4, local time, Apple’s App Store will offer three popular games on its platform – “Monopoly”. GO", "Garden Garden" and "EA Sports FC Mobile” – for fundraising. All proceeds from in-game purchases in these games will be donated to the Global Fund to support AIDS prevention and control efforts worldwide. These special in-game items, such as "Funny Avatars," "Cool Shields," and "Star Football Players," will serve as tools to support this great cause.

纪念艾滋病日:苹果公司发布限量版Apple Watch和特别活动

In addition, Apple also announced another important charity event. From now until December 8, whenever customers use Apple’s official website, App Store or Apple Store retail store With any Apple Pay purchase, Apple will donate $1 (approximately $7.14) to the (RED) Global Foundation Yuan RMB). This event not only inspires consumers to participate in this global health cause, but also demonstrates Apple's continued efforts to support global public health issues.

This World AIDS Day, Apple is highlighting its long-term partnership with (RED). Over the past 17 years, via Apple With customer support, it has raised more than $2.5 billion (approximately 17.85 billion yuan). These funds have played an important role in advancing global AIDS prevention and control efforts, especially in providing millions of people with antiretroviral treatment and HIV testing, and helping HIV-positive mothers prevent passing the

virus to their babies.

Background information about the (RED) Foundation, which was founded by U2 frontman Bono and Bobby Shriver of Debt AIDS Trade in Africa initiated and established. The foundation's main purpose is to raise funds for the global fight against AIDS, tuberculosis and malaria. Through cooperation with many companies, RED has launched products with the slogan "Product Red” trademarked products and raise funds for the foundation through sales of these products. Partners donate 1% of their profits to support the work of the global foundation, a model that contributes to global health causes. Significant contribution.

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