360 Liang Zhihui: AI Agent is an important direction for the implementation of large model applications

"In the era of large models, everyone can be enhanced. All industries are worth redoing with large models." On November 29, at the "8th MS2023 Osmo Awards" held in Shanghai, 360 Group Liang Zhihui, vice president and person in charge of 360 model application, shared the new trends of 360 model enterprise application implementation and intelligent marketing.

Liang Zhihui, Vice President of 360 Group and Head of 360 Model Application

The wave of large-scale models is surging, artificial intelligence is developing rapidly, and the door to the intelligent era is slowly opening. Every company hopes to seize the development opportunities of large-scale model technology to establish unique advantages in the fierce market competition. However, generative large-scale models are not omnipotent. Insufficient industry knowledge, easy hallucinations, and high threshold for learning prompt word engineering have become obstacles that restrict large-scale model breakthroughs. Liang Zhihui said that 99% of people will be stumped by the prompt word project, and only artificial intelligence enthusiasts can master the prompt word skills of large-scale models. For enterprises, what they really need is the application of large-scale models in the industry, not just the industry large-scale models themselves. The goal of 360 is to "bring large-scale models down from the altar" and lower the threshold for use so that everyone can use it and be able to use it skillfully

Regarding how enterprises use large models, Liang Zhihui believes that they should give full play to the advantages of large models in content generation, logical reasoning and knowledge question and answer, while avoiding their disadvantages such as easy hallucinations and lack of industry knowledge. He believes that large models should play the role of "co-pilot", both maintaining the key role of humans in the decision-making process, and breaking down tasks and executing them according to our ideas

From chatbots (Chatbots) to assistants (Copilots) that master specific knowledge to agents that master complex technologies, have industry knowledge, and can call tools, artificial intelligence continues to evolve, and AI Agents are the implementation of large models. Killer weapon". At present, 360 Intelligent Marketing Cloud has taken the lead in adopting the Agent mode. It uses multi-step execution Agents to increase the upper limit of the capabilities of large-scale language models (LLM), making large models more powerful, and thus opening a "new door" for human-machine collaboration. The Agent mode allows the large model to not only serve as a "brain" to identify human intentions and think and decompose tasks intelligently, but also to grow "hands and feet" to automatically use tools, call various APIs, perform tasks, solve problems, and achieve target results. Become a general intelligent agent system. To put it simply, Agent can complete tasks independently, has the ability to adapt to complex scene problems and has the advantage of solving complex problems.

Relying on the support of large model capabilities, knowledge base training capabilities, Agent Studio, digital human and other technologies, 360 Intelligent Marketing Cloud has successively launched AI digital human, AI digital employee, 360 intelligent painting and other products, using AIGC to empower marketing The entire chain realizes content production efficiency improvement, personalized intelligent recommendations, and innovative unlimited expansion, bringing disruption and change to the industry.

To make good use of a large model, you must first give full play to its best part and focus on the pain points and rigid needs of the enterprise, and the office scene is the most suitable entry point. In his speech, he said that 360AI digital employees focused on improving internal production efficiency and adopted the AI ​​Agent method to deal with problems. By identifying the user's intention, search enhancements were performed, and then the project was divided into detailed workflows to allow large models to be divided into detailed workflows. Execute each subtask step by step. Throughout the entire workflow process, the large model is searchable, readable, writable, and API-callable, so that every step of execution is based on factual results. Workflow structures human experience in professional fields so that everyone can inherit the experience of experts. After using AI digital employees, Baolong Plaza in Hangzhou Science and Technology City can quickly generate Xiaohongshu copywriting in 2 minutes, saving 80% of creative time and increasing work efficiency by 2 times.

In addition to the generation of marketing copywriting, 360 Intelligent Painting brings empowerment in the creation of image materials. Through the workflow in marketing scenarios, it meets the individual needs of vertical industries and generates high quality in a simple, easy-to-use, precise and controllable way. Marketing materials. Traditional brand IP image design requires a professional team, which is expensive and time-consuming. Based on the ability of drawings and drawings, 360 Intelligent Painting can generate and deepen creative ideas, intelligently adjust details, change backgrounds, and extend to multiple sizes, greatly improving production efficiency, avoiding copyright risks, and enhancing the richness of advertising materials. .

At the same time, the vivid and intelligent AI digital people have become the entrance for us to interact with large models, giving a new experience to the interaction between enterprises and consumers, and having a profound impact on the pattern and path of industry development. Liang Zhihui introduced that 360 Intelligent Brain has redefined digital humans and injected "soul" into them. The AI ​​digital person blessed by the large model is no longer a repeater, but a service-oriented digital person with the ability to have multiple rounds of dialogue, can interact, and can connect to business systems. They can be virtual tour guides, conference hosts, corporate customer service personnel, or product recommendation officers. At the scene, Lao Zhou used a digital avatar across time and space to share a video that could be freely switched between Chinese and English, attracting the attention of the guests. In offline stores, digital all-in-one machines take over customer service responsibilities, attract customers to experience consumption, and can increase store entry rates by more than 15%.

With the large-scale commercial application of large models in various fields such as marketing and the rapid development of AI Agents, the industry will surely show a trend of explosive growth. AIGC will reshape the way digital content is produced, open a door to a new world for enterprises, and lead society into a new era of digital civilization.

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