OnePlus Li Jie discusses industry trends: major brands first launch the “Pro version” with strong product capabilities, and then make choices through “standard version” pricing

According to news from this website on November 27, Li Jie, President of OnePlus China, posted on Weibo, explaining that "Since the product power of OnePlus 12 surpasses all Pro models, why not just change its name to OnePlus 12 Pro."

Li Jie talked about some real phenomena in the industry, saying that in fact, most of the flagship products shipped by various manufacturers are "standard versions".

When companies define products, they often first define a "Pro version" with a strong product, and then make various trade-offs on the product, then get a so-called "standard" Edition" to get stuck at the price . The OnePlus 12 has achieved the ultimate in performance, image, screen, battery life, texture, motor, signal, etc., so that users do not have to worry or choose.

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OnePlus 12 is available in White, Pale Green, Rock BlackThree colors are available, respectively using a new generation of ceramic glass technology, the industry's first Pinnacle glass technology, and a new generation of silk glass technology.

The machine is equipped with a 6.82-inch 2K Oriental screen (made by BOE), supports 120Hz LTPO adaptive refresh rate, and is equipped with a 5400mAh battery, 100W wired fast charging and 50W wireless fast charging .

OnePlus 12 Snapdragon 8 Gen 3 processor, provides 24GB 1TB large memory version, the world's first memory gene recombination 2.0; first equipped with the new generation of Sony's flagship sensor LYT-808, which adopts a new generation of super light and shadow imaging system, as well as periscope telephoto, wireless charging, rain touch, three-stage switch, infrared and other configurations.

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