NetEase Yaotai won the Best Metaverse Application Scenario Award in the first digital empowerment cultural communication case collection event of Global Network

Recently, the first digital empowerment Chinese culture international communication innovative application case collection event hosted by Global Network announced the list of winners. NetEase Yaotai and the Henan Provincial Department of Culture and Tourism created the Henan Cultural Tourism Metaverse Digital Space-Yuanyu Metaverse, with its unique application scenarios and outstanding innovation capabilities, stood out from more than 300 digital cultural works and won the Best Metaverse Application Scenario Award.

It is understood that this year's case collection activity has the theme of "Culture takes a digital boat on the clouds to sail into the universe", aiming to explore the digital practice of international communication of Chinese culture, further expand the expression forms and communication channels of Chinese culture, and create a unique An authoritative cultural digital platform that tells Chinese stories and spreads Chinese voices in the digital space. The collection activity attracted submissions from more than 100 domestic cultural entities such as museums, cultural tourism institutions, and technology enterprises from nearly 30 provinces, municipalities, and autonomous regions across the country. The event has built a digital cloud display platform for hundreds of millions of audiences at home and abroad. Currently, the award-winning works and some outstanding works have been online in the cloud exhibition hall. The total reading volume of overseas exhibition cases exceeds 80 million, attracting nearly 200,000 overseas netizens to interact and like.

As one of the birthplaces of Chinese civilization, Henan has a long history and splendid culture, and enjoys the reputation of "a history of Henan and half a history of China". NetEase Yaotai teamed up with the Henan Provincial Department of Culture and Tourism to create the country's first hyper-realistic cultural tourism metaverse. Empowered by digital technology, it recreates physical world scenes in the metaverse, giving the colorful Henan culture more possibilities to present. At the same time, it also provides a new display platform for the spread of Henan culture. This award is not only an affirmation of the innovative development of Henan's culture and tourism, but also recognition of the application of digital technology in the field of cultural communication.

Through technologies such as digital twins, AIGC, and three-dimensional modeling, Yuanyuzhou has created exclusive virtual scenes for Laojun Mountain, Shaolin Temple, the Yellow Emperor’s Hometown, Wuhou Temple and other scenic spots, realizing the Henan cultural tourism IP landscape in NetEase Yaotai’s three-dimensional A highly realistic reproduction in the digital world, using digital space as a carrier, shows the beautiful scenery of the Central Plains and spreads the brilliant culture of Henan.

Users can enter Yuanyu Universe anytime and anywhere through computers, mobile phones, and VR glasses, "touch" the traces of time left on the rock walls of Longmen Grottoes at close range, interact with other people's digital clones, and immerse themselves in the digital space Appreciate the rich and splendid cultural tourism landscape of Henan in this way, and experience the unique charm of the Central Plains culture first-hand. In addition to the existing cultural tourism attractions, users can also visit historical landscapes such as the Tokyo Chengzhou Bridge Night Market in Yuan Dynasty and Song Dynasty. By transcending space and time in form and opening up new entrances and new time and space for users to experience cultural tourism, Yuanyuzhou can not only become a travel destination for travel enthusiasts across space and time in the virtual world, but also become a destination for cultural enthusiasts in the virtual world. Digital space is an immersive experience place to experience history and traditional culture.

By using excellent culture as the boat and digital technology as the oar, Yuanyuzhou provides tourists with a new way of playing and experiencing, and also builds a new space for the integrated development of Henan's cultural tourism industry and injects new impetus. . Through the empowerment of digital technology, Yuan Yuzhou successfully interpreted Henan culture and Chinese culture in an innovative way, further promoted the development of Henan cultural tourism IP, helped Henan create a digital business card for the integrated development of cultural tourism and cultural creativity, and enhanced Henan culture. Its international communication and influence are of great significance

As the first domestic company to create a hyper-realistic cultural tourism metaverse, NetEase Yaotai has rich scene creation capabilities and innovative practical experience. The company is committed to promoting industry innovation and industrial upgrading through the practice of metaverse space, and helping the digital economy flourish. In the future, NetEase Yaotai will continue to explore the new future and new models of digitalization of the cultural tourism industry, and delve into the digital practice of Chinese cultural communication. At the same time, we will use digital space as a carrier to create a "digital boat" to expand the expression forms and communication channels of Chinese culture, help more excellent Chinese culture "go to sea on the cloud", tell Chinese stories well, and spread the voice of China well

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