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In the era of reconstructing production relations, what intelligent partners do we need?

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2023-11-23 18:30:23779browse
Transitioning from the information stage to the digital stage is what many companies have been doing in the past few years, and the next stop is undoubtedly to achieve intelligence.

Looking beyond the surface of technological breakthroughs, we can see that AI tools are being widely used to transform products, reconstruct businesses, or optimize customer experience in unprecedented ways.

So, where has the intelligent transformation of Chinese enterprises gone?

We might as well observe through specific cases: Shumi is a young technology company, with various businesses including software development, MCN, integrated marketing, management consulting, etc. Business content that emphasizes professionalism, high manpower, and strong delivery. Problems such as complex management, intertwined lines, and high training costs prompted the founding team of this company to begin looking for a new, more efficient form of management.

Take sales management as an example. What is more terrifying than sales staff choosing to "lay flat" is that team members want to work hard but are unable to efficiently obtain valuable support and spend a lot of time They were wasted in repetitive and cumbersome forms, systems, and processes, and lost their focus and creativity. This is a problem that almost all entrepreneurial teams will encounter.

With the support of new AI capabilities, Shumi has reduced the average sales follow-up frequency from half a month to 3 days, successfully adjusted the follow-up strategy, and achieved the goal of focusing on key customers. Intervention to all customers increased the sales contract rate from 15% to 25%.

##The secret to achieving this is "Feishu Smart Partner". After co-creating with Feishu Intelligent Partners, Shumi estimates that the monthly performance improvement will reach one million levels with the same human investment, and the annual performance is expected to increase by tens of millions.

It is foreseeable that AI technology, including large models, will become a general resource of "water, electricity and coal" in the future, but not everyone needs to know how to produce water and electricity. Think about it. How to use it well is enough. This principle also applies to enterprises that want to carry out intelligent transformation.

Enterprises need a suitable tool and platform to quickly enter the market, and the birth of Feishu Intelligent Partner just provides a good choice at the moment.

At the 2023 Autumn Feishu Future Infinity Conference held yesterday, Feishu CEO Xie Xin said in his speech: "How to enable customers to use lower cost, safe Introducing large model capabilities in a way to help enterprises and every employee make good use of AI and maximize its value has become Feishu's most important issue at present."

##Currently , Feishu Intelligent Partner has opened applications. Soon, more and more Feishu users will work with this "new colleague" to complete their daily work.

In the era of reconstructing production relations, what intelligent partners do we need?

For this "new colleague", those who have worked with him will immediately have a clear positioning: Feishu Intelligent Partner is not just an ordinary assistant, it is more of an intelligent system, one that is close to independent thinking and judgment. "people". In addition to organizing daily affairs, Feishu Smart Partner can also serve as a bridge of communication between people, allowing you to save more time to focus on more important work.

Is this the future of work? When AI-driven organizational changes arrive, ideas that were once thought impossible are gradually becoming a reality.

#What should an enterprise in the intelligent era look like?

The arrival of the generative AI wave has profoundly changed the lives of the public. On the other hand, it is also reshaping social productivity and production relations.

People realize that AI can finally be deeply involved in work inside or outside the organization. The way people and systems communicate has changed. For example, AI can be dispatched using natural language instructions. Assist yourself in your work.

# Enterprises hope to better complete intelligent transformation, but how should it be implemented? How to fully unleash the potential of AI technology? This is something Feishu has been thinking about.

#The current situation observed by Feishu is that although most companies are full of willingness to embrace AI, they are still prepared in terms of systems, data, etc. insufficient. In the past digital transformation process, many companies have used Feishu to create more agile and efficient organizations. But in addition to Feishu, these companies are still using many fragmented systems. This means that enterprises need a more open work collaboration platform and a newer business collaboration method.

So, at this press conference, Feishu was the first to release the new "Feishu 7". Xie Xin said that this is a future-oriented AI framework with AI capabilities that can efficiently integrate isolated and dispersed systems within the enterprise and build a more complete and efficient framework for the enterprise.

In the era of reconstructing production relations, what intelligent partners do we need?


## This step will first promote many companies to achieve completeness at the level of digitalization. Digitalization is the foundation of intelligence. Without deep digitalization, there will be no comprehensive intelligence. As a work collaboration platform for the next era, Feishu 7 not only allows enterprises to install business systems into Feishu, but also integrates Feishu's collaboration capabilities into business systems, making enterprises "AI Ready".

The addition of "Feishu Intelligent Partner" allows enterprises to not only improve the personal productivity of employees, but also achieve underlying systemic changes in collaboration and management.

# In the process of building Feishu’s intelligent partner, Feishu has also absorbed a lot of internal and external practical experience. In its past experience of co-creation with customers, Feishu has observed that many customers have more than 100 tools and applications after completing digital transformation, but employees often use less than 5% of them frequently. If you add AI to these tools one by one, some of them will be a waste of cost.

Feishu has collected these scattered "chimneys" and converged them on the same system, and the anthropomorphic "Feishu Intelligent Partner" has further become a call A common window into these capabilities, and in a familiar way of interacting with them.

"The best way to introduce a large model is to include a person with intelligence and ability," Feishu CEO Xie Xin said, "With After the intelligent partner, Feishu is not only a working platform that solves the problem of collaboration between people, but also becomes a platform that solves the problem of collaboration between people and between people and AI."

Different from the AI ​​assistants we are familiar with, Feishu Smart Partner has five distinctive features:

First of all, it has a "human" image . When employees use Feishu Smart Partner for the first time, they can customize their own exclusive work partner and choose their favorite avatar and name.

Secondly, Feishu Smart Partner is available at any time and everywhere, and can travel with users in different office scenarios (such as documents, IM, conference, etc.), and users only need to talk to Feishu intelligent partners in natural language to collaborate, without following special instructions or specific procedures.

The changes in collaboration brought about by new technologies don’t stop there. The collaboration model between humans and AI is also constantly being updated. For example, from the previous human collaboration through AI to AI active Promote collaboration. Especially with the breakthrough of generative AI technology, enterprises can use artificial intelligence algorithms and models to liberate productivity, such as efficiently extracting business knowledge from data, and various systems and applications can also learn knowledge by themselves and create new knowledge.

This is also a key factor that Feishu considers when building smart partners. Therefore, the setting of Feishu smart partners is
familiar with all the knowledge of the company and the work of the users. Memory, and the ability to proactively advance work
, not just a passive follower. It is not difficult to imagine that many tasks in the future can be completed autonomously by AI.

The ways to open Feishu Intelligent Partner are also diverse: In addition to the "out-of-box" function of Feishu Intelligent Partner, enterprises can also use "Feishu Intelligent Partner" "Creation Platform" to easily create intelligent partners specific to business needs. At the same time, "Feishu Intelligent Partner" has also opened up the AI ​​service framework, and enterprises can independently choose the appropriate underlying large model based on business scenarios.

#What did the first company to use Feishu’s smart partners gain?

#After getting to know Feishu Smart Partner, many people will naturally ask a question: Is it easy to use?

After all, the path from organizational change to actual returns is often not so clear. Therefore, there are still some companies that still don’t understand why intelligent transformation is a necessary path.

In order to verify it first, Feishu has carried out full practice internally and externally, inviting companies from various fields to take the lead in experiencing Feishu Intelligent Partner, and after several months of research and development and co-creation , has been tested in multiple business scenarios such as enterprise sales, retail, advertising and marketing, and human resources, and has achieved preliminary results.

Becoming the first batch of users of Feishu Intelligent Partner makes these companies feel fresh and more importantly, most of their attempts have achieved immediate returns.

First of all, Feishu Intelligent Partner can help users efficiently
complete the work of creation and information processing
. Workers have to deal with a myriad of tasks and massive amounts of work information every day. With Feishu Smart Partner, all these things are simplified.

In the era of reconstructing production relations, what intelligent partners do we need?

In particular, Feishu Smart Partner will provide users with a summary of yesterday’s work at the beginning of each day. After user authorization, Feishu Smart Partner can generate an exclusive work briefing based on yesterday's working memory, with key conclusions and to-do items clearly visible. Users can click to return to the communication site to view more context, or they can directly create a new to-do item and add it to today's work plan.

In the era of reconstructing production relations, what intelligent partners do we need?

Of course, in addition to personal efficiency-improving functions such as document creation, information sorting, and work summary, enterprise knowledge management, business trend insights, business process management and construction and other business management scenario functions are more innovative.

Compared with general AI tools, Feishu Intelligent Partner has two highlights: First, it uses Feishu as the bottom layer, not only has general AI large model knowledge, It also has an enterprise's unique knowledge base, which can manage and flow enterprise knowledge, and provides AI services based on enterprise needs. Second, along with everyone's daily work, it has a synchronized working memory with the user. Every detail can be remembered, past memories can be recalled at any time, and exclusive memories can be formed in cooperation with the user. .

#These two capabilities have demonstrated real improvement in the business scenarios involved in the first batch of test users.

The company’s internal rules and regulations, operating procedures, business accumulation and other information together form a broad corporate knowledge base, and employees have demands for acquiring this knowledge. . This is a very important issue, especially for emerging companies that are developing rapidly, and it is also a problem that is difficult to solve. Feishu users can use the Q&A plug-in to use designated documents, knowledge bases, service desks and other forms of knowledge to train Feishu intelligent partners to answer specific questions, greatly improving the efficiency of knowledge transfer in the enterprise.

In the era of reconstructing production relations, what intelligent partners do we need?

Here we take the training of new employees as an example. "Youth Power" is a rapidly developing MCN company. Most of its employees are young, with an average of "post-95s" per capita. In the past year, the company's headcount has grown rapidly from 90 to more than 200 people. The first problem to bear the brunt is the onboarding and training management of new employees.

But now, the training of new employees has been taken over by AI: the company built Qingli Newcomer Training Camp based on Feishu Intelligent Partner Creation Platform and introduced Feishu Intelligent Partner As a teaching teacher, I have greatly optimized the onboarding experience of new employees, released the teaching energy of department heads, increased the speed of new people getting started by at least 3 times, and solved the talent management problems encountered during the rapid development of the organization.

Before there was Feishu Smart Partner, on the day of joining, human resources, administration, and department heads needed to communicate with new employees offline on to-do items and distribute entry materials; Read a large amount of paper materials, sign a series of documents, and understand relevant information about company departments. But now, Feishu Intelligent Partners will directly send new students a gift package on the day of joining, including new employees' onboarding instructions, links to submit materials, documents that need to be signed, permissions that need to be activated, etc., and will also remind new employees of the completion of to-do items. , helping newcomers complete all onboarding preparations and processes within 2 hours.

Another advertising company, "Zhuiji Media", has also gained actual benefits from the adoption of Feishu's smart partners. For example, the company's sales staff used to search for various research reports, analytical data and marketing strategy trends on the brand and industry before making appointments with customers to supplement their knowledge and judgment of the brand. This often took half a day or a whole day. . Now, by asking Feishu smart partners, employees can quickly obtain the latest brand information in about 5 seconds, as well as information analysis results on industries, people, competing products, etc., and initially establish a comprehensive and accurate brand awareness , to help you quickly cut into the core needs of the brand.

The productivity revolution is ongoing

Speaking of this productivity revolution, 2021 The Github Copilot released by Microsoft in 2018 may be regarded as a "spark". It reimagined the internal process of developers and became the "second brain" of developers.

Even the famous AI scholar Andrej Karpathy lamented that the contribution of humans in directly writing code in the software development process will become smaller and smaller, and the role of direct input and supervision will become more abstract. change. Eventually, the role of humans will simply be to do basic review and validation, rather than being the primary programmer and developer.

Since then, the transformation of the form of productivity tools has quietly begun. The breakthrough of large pre-trained models has allowed the spark of the AI ​​productivity revolution to "move from point to surface" and form today's overall effect.

"We are entering a new era of artificial intelligence, which is fundamentally changing people's relationship with technology and the way they benefit from technology." This is Microsoft CEO Nadella’s prediction.

Some time ago, a "2023 AI Productivity Report" pointed out that the "Copilot" that people have gradually become accustomed to is "eating" the world. A majority of the 1,578 respondents believe that AI will significantly change their jobs and industries within the next five years.

Of course, Copilot is actually just a new attempt at collaboration between humans and AI, and Feishu has another layer of thinking:
It’s not just about efficiency tools; It is necessary to go deep into the business scenarios of different enterprises, help them prepare for fully embracing AI, and ultimately reconstruct production relationships with underlying innovation.

Feishu, which started as an enterprise collaboration software within ByteDance, has now become a tool for thousands of small and medium-sized enterprises to intelligently transform their businesses. the best choice. For now, the current AI has not yet reached a general level, and there is still a lot of room for improvement. At the end of the speech, Xie Xin also admitted that the first version of Feishu Smart Partner may not be perfect, but with the continuous upgrading of large-scale model technology and the continuous iteration of product capabilities, this product will definitely become more and more powerful.

When the era of comprehensive intelligent transformation arrives, what opportunities or challenges will Feishu face, and what scenario-based solutions will it create with various industries? , these upcoming stories are also worth looking forward to.

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