Upgrading consumer experience: Apple’s new AR patent enhances pre-sales and after-sales interactions

IT House News on November 15th, according to a list published by the United States Trademark and Patent Office (USPTO), Apple has obtained an AR-related technology patent, Applicable to iPhone, iPad, Mac and Vision Pro Head-mounted display that provides an interactive, guided consumer experience.

This technology of Apple is mainly used in scenarios such as online retail and after-sales support. It can realize remote face-to-face communication between pre-sales, after-sales, technical support personnel and consumers, provide instant feedback, answer questions and provide suggestions, etc. information

The technology described in Apple's licensed patent provides real-time communication (via audio and/or video electronic communication sessions) with a remote salesperson who can demonstrate a product on the user's device, allowing the consumer to interact with the salesperson Interactive conversations where salespeople can offer relevant products and make recommendations based on the conversation.

The salesperson can display the product on the user's device through an electronic communication session, and the user can operate the product to view various parts and functions. Salespeople can also manipulate the product to demonstrate its functionality without user input. The following is the patent design sketch provided by IT House:

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