E-commerce platforms responded to the cooling of Double 11: transaction volume did not decline significantly, and even increased year-on-year

According to news from this site on November 14, this year’s Double 11 has gradually come to an end, but almost none of the major e-commerce platforms have released data such as transaction volume. There are even online rumors that the amount of e-commerce transactions during this year's Double 11 dropped sharply, and the total transaction amount of major platforms was "halved" compared to previous years.

Many e-commerce platforms responded that although the competition between platforms this year is very fierce, the transaction volume has not dropped significantly and has even increased year-on-year. They said: "This year is the first Double 11 after the epidemic, and it is also a good start for us."

A leading e-commerce source revealed that the top three companies said that compared with last year In contrast, the overall consumption environment is recovering, and they are still confident about future consumption prospects

Source Pexels

JD.com announced The data shows that as of 23:59 on the evening of November 11, the transaction volume, order volume and number of users of JD.com’s Double 11 in 2023 have all reached new records, and the total number of viewers of JD.com’s purchasing and selling live broadcast has also exceeded 3.8 100 million

In addition, as of 0:00 on November 11, Tmall Mall had a total of 402 brands with sales exceeding 100 million, of which 243 were domestic products. Brands, the transaction volume of 38,000 brands increased by more than 100% year-on-year.

Note: Xiaomi’s official Double 11 battle report shows that as of 23:59:59 on November 11, 2023, the company has The amount of channel payment exceeded 22.4 billion yuan, setting a new record for previous major promotions.

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