


Audiences at the 2023 Bay Area Literary and Art Fair experienced the "Metaverse" scene. Photo by Li Chun
China News Service, Guangdong News, November 4th (Xu Qingqing, Li Chun) The 2023 "Bay Area Literary and Talents Association" Metaverse Digital Culture Creation Conference was held in Dongguan, Guangdong on the 4th. "Yuanshi" companies from home and abroad gathered in Dongguan to communicate with cultural and creative companies participating in the 2023 "Bay Area Literary Fair" to promote the in-depth integration of digital technology and the cultural and creative industry.
In recent years, with the rapid rise of the concept of "metaverse", the metaverse has empowered innovation in digital cultural content production, allowing more ideas and prospects for cultural content production. In order to promote in-depth cooperation between Metaverse technology and cultural and creative enterprises, the 2023 Guangdong-Hong Kong-Macao Greater Bay Area Public Cultural and Tourism Product Procurement Conference will build a platform for the Metaverse Digital Cultural Creation Conference, inviting guests from Sweden Hexagon and Guangdong Online Performance Cultural Tourism Representatives from digital technology, Guangdong Guangrui Innovation Technology, Shanghai Huage Lighting Technology and other companies shared topics and elaborated on the ecosystem and the positioning and strength of each ecological role in the "Metaverse" creation era.
Li Qiongbo, general manager of Guangdong Online Entertainment Culture and Tourism Digital Technology, shared about the construction of the art metaverse application ecosystem. He said that in the future, the "metaverse" culture characterized by immersive experience, virtual identity, etc. will become a trend, which will also bring new opportunities and challenges to the cultural tourism industry. In the future, the construction of digital application ecosystem in the cultural and creative industries will be particularly important.
The picture shows the scene of the 2023 Bay Area Literary and Artistic Association Metaverse Digital Culture Creation Meeting. Photo by Li Chun
Hexagon South China Technical Manager Zhang Yong demonstrated on the spot how to realize digital incarnation of traditional artworks based on the latest digital acquisition technology. The immersive interactive technology brought by Lu Qingchun, co-founder of Guangdong Guangrui Innovation Technology Co., Ltd., made the audience eager to try it.
Mr. Chen, a representative of cultural and creative enterprises who participated in the meeting, said that the concept of "metaverse" has been very popular in recent years, but many people still don't understand how to use the metaverse. This creative meeting not only gave him a comprehensive understanding of the concept of the "metaverse", but he also looked forward to the changes that this technology will bring to the cultural and creative industry in the future. (over)
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