Apple CEO Cook announced that the company will invest a lot of money in the field of generative AI

Driving China News on November 3, 2023. Recently, Cook said regarding generative AI that he is very optimistic about Apple’s long-term prospects in the Chinese market. Regarding AI, Cook said that many Apple products have already used AI technology, and Apple is investing a lot of money in the field of generative AI.

In addition, Apple CEO Cook also said that the iPhone 15 model sold better than the iPhone 14 model, but the supply of Pro and Pro Max was limited, which affected the total iPhone revenue. Supply and demand are balanced, and the Mac business will improve significantly. Apple's revenue in Greater China in the fiscal quarter was US$15.084 billion, down 2.5% year-on-year. Cook said he was very optimistic about Apple's long-term prospects in the Chinese market.

It is reported that Apple announced its fourth fiscal quarter report. In the fourth fiscal quarter of this year, the company’s revenue was US$89.5 billion, a year-on-year decrease of 1%, and net profit was US$22.956 billion, an increase of 11% year-on-year, of which iPhone revenue was US$43.805 billion. , an increase of 2.7% compared with US$42.626 billion in the same period last year. Except for the iPhone, Apple’s other hardware product revenue fell year-on-year in this quarter.

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