New headline: Samsung plans to raise price by 70%! The flash memory market is undergoing major changes

Samsung recently announced a bold plan to gradually increase the selling price of NAND flash memory chips starting from the fourth quarter of this year. It is understood that this move will cause the price of NAND flash memory chips to increase by more than 70% in the next year.

According to semiconductor industry sources, Samsung plans to increase the quotation of NAND flash memory chips by 10% in the fourth quarter of this year. -20%, and in the first and second quarters of next year, price increases will further expand and are expected to rise by 20% respectively. This move is considered one of Samsung's strategies to reverse the entire flash memory market in the first half of next year.

According to analysis, the reason why Samsung adopted this strategy is that the sluggish market demand forced many semiconductor giants, including Samsung, SK Hynix, Micron, etc., to cut production on a large scale. Samsung announced its first production cut of flash memory in April this year, and later had to extend the production cut plan. In the third quarter, Samsung's net profit rebounded to 5.5 trillion won, and losses in the semiconductor business decreased by 14.9%, initially showing the effectiveness of the production reduction strategy.

Samsung’s current strategy includes continuing to reduce production to control market supply, while continuously raising prices to stimulate customer purchases and increase its own profit margins. According to data, in the second quarter of 2023, Samsung’s NAND flash memory market share reached 31.1%, far ahead of the second-placed Kioxia, whose market share was less than 20%. In addition, in the DRAM memory market, Samsung also has a 40% share and has absolute say

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