Apple CEO Cook talks about generative AI: We have invested a lot of money and will do it responsibly

IT Home News on November 3, during Apple’s 2023 fourth fiscal quarter report conference call held today, CEO Cook was asked about artificial intelligence (AI)-related issues and revealed some details.

Our “foundational technologies” refer to what we do in the fields of artificial intelligence and machine learning and how we apply them. If you look carefully, you will find that these are indispensable for each of our products

For example, our iOS 17, which includes features such as personal voice and real-time voicemail, AI is the core of these features. You can also learn more about a range of "life-saving" features on your watch and phone, such as fall detection, car accident detection and EKG on your watch. Without AI, these functions would not be possible.

Artificial intelligence and machine learning are used behind these functions. But we do not deliberately use the words "AI" to promote their capabilities because we prefer to promote them from the perspective of consumers. Bring more valuable functions.

In terms of generative AI, we have already started various work, but I am not going to go into details. You can be sure that we are investing considerable capital and we will do it responsibly. Over time, you'll see products with these technologies at their core improve.

According to previous reports from IT House, Bloomberg reported last month that Apple is quietly catching up with competitors in the AI ​​field. On the one hand, it has increased AI-related recruitment efforts, and on the other hand, it has also acquired startups through mergers and acquisitions. method to accelerate the maturity and implementation of AI technology, and has begun to develop large language models internally.

In addition, Bloomberg’s Mark Gurman mentioned in a Power On newsletter last month that the “smarter” Siri assistant will not be ready until next year at the earliest, and there are still people within Apple who are worried about this project. Technology has expressed concerns and it may take longer for Apple's AI capabilities to become widespread across its product line.

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