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How to implement the commodity price grading and promotion strategy functions of the grocery shopping system developed with PHP

王林
王林Original
2023-11-01 14:51:501333browse

How to implement the commodity price grading and promotion strategy functions of the grocery shopping system developed with PHP

With the continuous development of the Internet, the e-commerce market is becoming increasingly popular. In e-commerce platforms, grocery shopping systems are very common. Today, let’s talk about how to implement the product price grading and promotion strategy functions of the grocery shopping system in PHP development.

The price grading and promotion strategy of the grocery shopping system is one of its basic functions. Its core is to actively guide users' shopping behavior by reasonably grading product prices, so as to achieve the effect of increasing purchase rates.

Achieve commodity price grading

In the realization of commodity price grading in the grocery shopping system, a common method is to set different price ranges according to the commodity price range, and divide the same type of commodities into different price level.

For example:

  • Excellent discount: 0~10 yuan
  • Special offer: 10~20 yuan
  • Discounted price: 20~30 yuan
  • Original price: 30 yuan and above

When developing a food shopping system, we can achieve product price grading through the following steps:

  1. According to actual needs Conduct demand analysis and determine price grading plans.
  2. Design a reasonable database structure to store product prices and price grading information in the database.
  3. Add product price query, filtering and other functions to the system, and display product price grading information on the page to facilitate users to choose to purchase.
  4. Add product price grading setting function in the backend management system, which is used to add, modify and delete product price grading.

Implement the promotion strategy function

In addition to commodity price grading, promotion strategy is also one of the important functions of the grocery shopping system. In development, we can implement the promotion strategy function through the following aspects:

  1. Discount plan

The discount plan is the most common and relatively easy to implement promotion strategy. one. We can design reasonable discount plans based on actual needs, such as:

  • Fixed discount: 20% off, 30% off, etc.
  • Range discount: Discount for products in a specific price range Discounts, such as 20% off on items over 20 yuan.

We can add, modify and delete discount plans through the backend management system, and display the corresponding preferential information at the frontend.

  1. Coupon

Coupon is another common promotion strategy. Its advantage is that it can increase the user's repurchase rate. We can generate and publish coupons through the backend management system, and display existing coupon information on the frontend. Users receive corresponding coupons based on their actual needs and use them when making purchases.

  1. Full discount discount

Full discount discount is also a practical promotion strategy, which is particularly effective in guiding users to increase their purchases. We can add a full discount discount strategy through the backend management system and display the corresponding discount information at the front desk. After users reach a certain purchase amount, they can get discounts by using discount coupons.

When implementing promotion strategies, we need to pay attention to the following aspects:

  1. Design promotion plans reasonably to ensure that the purchase rate can be increased while avoiding excessive harm to the company’s interests as much as possible loss.
  2. Reasonably divide the scope of discounts to prevent coupons from being abused and causing losses to the company.
  3. The backend management system must support operations such as adding, modifying, and deleting promotion plans.

Conclusion

The above is the method to implement the product price grading and promotion strategy functions of developing a grocery shopping system in PHP. During the implementation process, we need to fully consider the actual needs and design a reasonable system architecture and database structure in order to achieve higher user purchase rates and corporate profits.

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