Sparks burst out between history and modernity! Grand opening of Huawei Tianjin flagship store: integrating brand glory and urban fashion

On October 27, 2021, Huawei Tianjin flagship store officially opened. Located in a historic commercial street, this flagship store combines modern technology with the charm of century-old architecture. With the support of Huawei's modern technology, this century-old building has taken on new vitality and functions

The flagship store in the historical and cultural street, the "technological" transformation of the century-old building

Huawei Tianjin flagship store The store is located at the intersection of Heping Road and Binjiang Road in Tianjin. It is the busiest intersection in Tianjin and a collection of Chinese cultural relics protected buildings. There is Quanyechang, an iconic representative of Tianjin's business, which was built in 1928. There are also Huizhong Hotel in 1930, and Huawei Tianjin flagship store is located in the Tianjin Communications Hotel building with a history of more than 100 years.

Public information shows that the Tianjin Communications Hotel building was originally called the Communications Hotel. It was built in 1928 and has an early modernist architectural style. Traffic Hotel is across the street from Quanyechang Building and Huizhong Hotel Building. It is also a cultural relic protection unit and a key protected historical building in Heping District, Tianjin.

In order to inject new vitality into the old building, Huawei decided to cooperate with Tianjin Design Institute. From the perspective of protecting historical buildings, they referred to a large number of historical blueprints and tried their best to restore the era style and architectural memory of the Transport Hotel in a way that kept it as old as possible. In this way, this century-old building once again glowed with new vitality

For example, Huawei tried more than ten kinds of paint removal solutions, and finally restored the appearance of the sandstone exterior wall of the Traffic Hotel through water-washed stone materials. texture. Another example is that Huawei chose to sacrifice some commercial area, eventually restoring the original facilities such as the arcade, and redesigned the diamond-shaped atrium.

Integrate multiple spaces to create a new model of smart life in all scenarios

Inside the store, designers have divided the retail area, exhibition hall, maintenance area, leisure area, art display area, sports and fitness area, etc. Dimensional multidimensional spaces are integrated. There are rich varieties here, enough to attract every visitor to stop and further immerse themselves in Huawei's full-scenario smart life

Taking the Tianjin flagship store as an example, Huawei has set up a new sports and health experience in the store area, becoming Huawei’s first flagship store with a complete smart sports and health area. In this experience area, two large areas are provided: sports area and health area

In the health area, Huawei WATCH 4 series is displayed , Huawei WATCH GT 4 series, Huawei WATCH Ultimate and a series of new smart watches. Users can personally experience these smart watches here and measure their own health data

In the sports area, Huawei provides elliptical machines, rowing machines, treadmills and other Hongmeng eco-related fitness equipment for users to try for free. When users wear a new smart wearable device in the health area, they can enter the sports area to start a new multi-device running experience and feel the charm of Hongmeng ecology.

Huawei Tianjin Flagship Store will also carry out a variety of outdoor activities from time to time, such as cycling, Frisbee, flag football, etc., and even It will cooperate with professional sports organizations to offer fitness courses. Customers can also join the sports community of Huawei Tianjin Flagship Store to obtain first-hand activity information. This kind of activity with sports health as the core and full of humanistic care makes Huawei Tianjin Flagship Store unique With the nature of a public community, both sports enthusiasts and health experts can communicate here and make friends from all over the world.

This technology highlights the concern for humanistic care, which is also reflected in the children's activity area

Every month, the Tianjin flagship store cooperates with Huawei School and Education Center to hold various theme sharing The meetings include Youdao STEAM classes, Yilakan picture book story meetings, KD story sharing by experts, fun photo taking and other activities. These activities provide more choices for children's after-school life and protect their growth through technology

In the children's area, Huawei has prepared special safety tools for children and has a children's medicine box ready to deal with Emergency situations. All cabinet corners, table corners and other sharp corners are covered with anti-collision stickers, and the content provided has been strictly reviewed. Pictures, videos, picture books and other children's books have all been manually reviewed, which also gives parents a good place to take their children to entertain and learn during the holidays

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Let’s take a look at the whole-house smart area on the second floor: it covers an area of ​​280 square meters. It is also the largest whole-house smart area in the Huawei flagship store. Huawei has truly restored the real living room, dining room, bedroom and other smart homes. Scenes. Through Huawei gateways connecting smart devices in various areas, such as smart door locks, air purifiers, sweeping robots, etc., consumers can experience an immersive, personalized, and growable full-scenario smart experience at close range.

Not only that, Huawei’s Tianjin flagship store also integrates diverse spaces such as a coffee area, children’s area, art exhibition area, sports and health area, creating a coherent and multi-dimensional space for citizens’ lives.

Written at the end

The brand palace, the city living room, Huawei Tianjin flagship store interprets technology as a human being

In our traditional understanding, stores are retail stores and after-sales stores used to experience and purchase products, but Huawei's original intention of building a flagship store is obviously not like this. Therefore, Huawei’s flagship store in Tianjin also serves as a “city living room” to meet local consumers.

This means that Huawei’s flagship store is no longer mainly about selling products, but will integrate and upgrade sales, experience, after-sales and even social activities.

In addition to the various outdoor activities mentioned above, Huawei Tianjin Flagship Store also provides guest sharing activities such as HUAWEI TALK. For example, in HUAWEI TALK, Huawei's Tianjin flagship store has become a sharing stage for big names in technology, culture, art and other fields. In a relaxed atmosphere, customers can experience the speeches and sharing of big names from all walks of life at close range, and learn about products and creations. and the logic and stories behind the industry.

Huawei Tianjin Flagship Store will cooperate with Tianjin cultural institutions to hold HUAWEI TALK theme classes, aiming to create Tianjin cultural classes, allow traditional culture to be displayed, help the brand enter the international market, and fulfill the brand's social responsibility

Since the first Huawei flagship store opened in Shenzhen in 2019, Huawei has been continuously building a flagship store system. There are currently 8 flagship stores across the country. These flagship stores will be designed according to the characteristics of the city in which they are located and integrated into the local cultural characteristics. Therefore, each Huawei flagship store is not only the best place for users to experience Huawei's full-scenario products, but also a place where users can learn, create, and exchange new technologies, literature and art and lifestyle urban living room

In this process, Huawei flagship stores will continue to demonstrate Huawei's technological concepts and brand value to customers, so that consumers can better understand the products and enjoy intelligent service experience . Rong Tao, Director of the Retail Business Department of Huawei Terminal BG, said: "Our store clerks have no sales tasks. Their only task is to serve consumers well."

I believe that through Huawei's flagship store, Huawei can also quickly connect with millions of consumers , more efficiently explore the deep needs of users, and then quickly implement these needs through technological innovation, and ultimately achieve a positive innovation closed loop, and together with millions of users, interpret technology from people and technology for people.

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