Partners Tencent Music Entertainment Group and Hongsheng Culture jointly launch the first singer completely created by artificial intelligence

Tencent Music Entertainment Group (TME) and Hongsheng Culture Co., Ltd. (Wang Leehom Studio) cooperated to launch the first officially authorized single "Letting Go" by the all-AI singer-AI Leehom. The song and its visual image All generated by AI. The song was jointly produced by TME's Tianqin Lab, Producer Studio and MUX design team. Currently, the song is available on QQ Music, Kugou Music and Kuwo Music under Tencent Music

According to reports, it is reported that AI Leehom’s voice is generated through the AI ​​synthesis technology used by TME Tianqin Laboratory’s “Qin Yun Engine”. Qin Yun Engine uses two technologies: "singing voice synthesis" and "singing voice conversion" to quickly learn the singer's timbre and singing characteristics, and further improves the quality of the singing voice by adjusting parameters related to singing skills, such as breath, vibrato, true and false voices, etc. Naturalness and timbre similarity

In terms of visual presentation, AI Leehom uses the MUSE AI visual generation engine of TME Tianqin Lab and MUX design team to simulate real facial features and expressions through data learning to generate a friendly and natural artist image, and It incorporates new Chinese style clothing styling elements to make the image more culturally connotative.

Industry insiders said that this innovative attempt by Hongsheng Culture and Tencent Music in the field of "all AI singers" is the first in the industry, marking the first step in the Chinese music market to explore "AI singers" and move towards compliance. Application innovative development path.

In August this year, the Cyberspace Administration of China and other departments announced the world's first "Interim Measures for the Management of Generative Artificial Intelligence Services" that specifically regulates generative artificial intelligence services to encourage and promote the healthy development and standardized application of generative artificial intelligence.

In the current era of deep integration of music creation and smart technology, as the pioneer and leader of online music and audio entertainment services in China, Tencent Music continues to optimize product functions through technological innovation to bring users a better music entertainment experience. At the same time, it also provides more assistance to musicians and partners in music creation, production and distribution.

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